Promotional Campaigns Jobs

We are seeking an experienced and result-driven Trade Marketing Manager to develop and execute trade marketing strategies that drive brand visibility, market penetration, and sales growth across assigned territories. The role involves close coordination with the sales team, distributors, and retailers to strengthen market presence and enhance channel performance.Key Responsibilities:1. Develop and implement trade marketing strategies aligned with sales objectives.2. Plan and execute BTL activities, retail branding, and promotional campaigns.3. Manage dealer/distributor schemes, trade offers, and incentive programs.4. Ensure effective in-store visibility, merchandising, and POSM deployment.5. Analyze market trends, competitor activities, and customer insights.6. Coordinate with sales teams to drive secondary sales and market coverage.7. Track campaign performance and prepare MIS and ROI analysis reports.8. Manage trade marketing budgets and optimize resource utilization.9. Conduct market visits to evaluate activation effectiveness.10. Strengthen relationships with channel partners and key accounts.

Offline / Field Marketing Plan and execute monthly lead generation activities through colleges, universities, cafs, tuition classes, and societies Develop institutional tie-ups for seminars, workshops, and student outreach programs Execute co-branding activities with educational institutes and partner brands Plan BTL activities, student engagement drives, and on-ground promotions Monitor field team performance and ensure daily lead reportingOnline Marketing Coordination Coordinate with Google Ads, SEO, and Meta Ads agencies Plan monthly digital campaigns for lead generation and brand awareness Track campaign performance, CPL, ROI, and optimize budgets Work closely with designers/content team for creatives, landing pages, and ads Ensure strong presence across social media platformsTeam & Target Management Manage and supervise marketing executives in Ahmedabad and Surat Assign monthly targets and track performance Ensure achievement of minimum monthly lead generation numbers Maintain marketing MIS, reports, and performance dashboardsStrategic Initiatives (Added Value) Develop referral marketing channels with tuition classes and student influencers Plan education seminars, fairs, and admission events Build corporate and community partnerships for brand visibility Identify new local marketing opportunities for student acquisition Work closely with counselling team to improve lead quality and conversions Lead Generation & Field Marketing Institutional Tie-ups & Seminar Planning Digital Marketing Coordination (Google Ads, SEO, Meta) Team Handling & Target Achievement BTL Marketing & Student Outreach Reporting, MIS & Performance Tracking Strong communication and vendor management skills 35 years of experience in Education / EdTech / Overseas Education / Field Marketing Experience in managing both online and offline marketing Proven track record of achieving lead targets Ability to handle multi-city teams

Urgent opening for Head Performance Marketing & Branding in FMCG Company @ ChandigarhRequired Qualifications & Experience MBA / PGDM in Marketing / Digital / Strategy (preferred) 1015+ years of experience in Performance Marketing & Brand Leadership Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred Strong exposure to India + International markets Proven track record of scaling brands with measurable ROIKey Skills & Competencies Performance Marketing (Google, Meta, Marketplaces) Brand Strategy & Storytelling Data Analytics & Decision Making Leadership & Cross-functional Collaboration Budgeting & Financial Acumen Creativity + Commercial Mindset High ownership and execution disciplineThe Head Performance Marketing & Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.The role balances brand storytelling + data-driven performance to scale business growth sustainably.Key Responsibilities1. Performance Marketing & Growth Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV) Design and execute growth funnels (awareness conversion retention) Manage monthly, quarterly, and annual performance targets aligned with revenue goals Lead A/B testing, audience segmentation, retargeting, and attribution models2. Brand Strategy & Positioning Define and own the brand vision, tone, and narrative across all touchpoints Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications Build long-term brand equity while supporting short-term performance goals Lead brand launches, rebranding initiatives, and campaign storytelling3. Campaign Planning & Execution Plan and execute integrated marketing campaigns (Digital + ATL + BTL) Collaborate with Sales, NPD, E-commerce, Export & Corporate teams Oversee creative strategy for ads, videos, influencers, content, and collaterals Manage product launches, festive campaigns, trade marketing & exhibitions4. Analytics, Reporting & Insights Own marketing dashboards, KPI scorecards, and growth reports Translate data into actionable insights for leadership decision-making Monitor market trends, competitor benchmarking, and consumer behavior Present monthly performance reviews to Leadership / MD / Board5. Team Leadership & Agency Management Build and lead high-performance internal teams (Performance, Content, Design, Branding) Manage external agencies, influencers, creative partners, and vendors Coach team members on execution excellence and strategic thinking Set KRAs, review performance, and drive accountability culture6. Budget & ROI Ownership Own and optimize annual marketing budgets Ensure cost efficiency, ROI maximization, and spend transparency Balance brand investment vs performance outputKey KPIs ROAS / CAC / CPL Revenue & Lead Growth Brand Recall & Engagement Metrics Conversion Rate Optimization Market Share Growth Campaign Effectiveness Score Team Performance & Delivery Timelines

Responsibilities As a sales executive, you'll need to:Create awareness of and develop the brand you're marketingCommunicate with target audiences and build and develop customerrelationshipsHelp with marketing plans, advertising, direct marketing, and campaignsSource advertising opportunities and place adverts in the press or onthe radioProduce creative content, including videos and blog posts Run socialmedia channels (e.g. Twitter, Facebook and LinkedIn) to enhance audienceengagement.lead generation through linked in, initiating and answering the clientenquiries on linked IN.Learn about the products and services we offer.Building networksDemonstration of the productReady to travel, having his bike.Creating a business proposal

BTL Marketing Organize and execute all BTL activities including local events (in-store camps, neighbourhood camps) Ensure that monthly promotions and store communication elements are carried out according to the check list Plan BTL activation to increase footfalls/ABV Place inserts in catchment areas and conduct door-to-door campaigns Follow a checklist for any new store openings and coordinate with the Head Office for any assistance Create weekly and monthly reports and share them with regional heads and HO teams Execute community connect programs in accordance with SOP Participate in BTL activities with Apollo BUs (hospitals) Monitor and maintain budgets