market research: stay updated with industry trends, competitors, and consumer preferences to identify opportunities and threats.
customer acquisition: attract new customers through digital marketing strategies such as social media advertising, email marketing, seo, and pay-per-click (ppc) campaigns.
customer retention: implement strategies to keep existing customers engaged and coming back for repeat purchases. this might include loyalty programs, personalized recommendations, and post-purchase follow-ups.
sales strategy development: collaborate with the marketing team to create sales strategies that align with the company's goals and target audience.
product knowledge: have in-depth knowledge of the jewelry products to effectively communicate their features, benefits, and unique selling points to customers.
customer support: provide excellent customer service through various channels (email, chat, phone) to address inquiries, resolve issues, and assist with product selection.
data analysis: monitor key performance indicators (kpis) and use data analytics to assess the effectiveness of sales strategies and make data-driven decisions.
website management: oversee the e-commerce website, ensuring it is user-friendly, up to date, and optimized for conversions.
content creation: collaborate with the marketing team to create compelling product descriptions, images, and videos that showcase the jewelry and engage potential customers.
promotions and sales campaigns: plan and execute promotions, sales, and special campaigns to drive traffic and sales during peak seasons or holidays.
price management: determine appropriate pricing strategies based on market demand, competition, and product costs.
feedback collection: gather customer feedback and reviews to improve products and services and showcase positive reviews on the website.
reporting: generate reports to track sales performance and present findings to management.
keep up to date with the latest e-commerce trends.