Job Posting: Sales & Marketing Associate
Company: Purnima Netralaya
Location: Jamshedpur, Jharkhand
Job Type: Full-time
About Purnima Netralaya
Established in 2003 in Jamshedpur, Purnima Netralaya is a premier eye care institution dedicated to providing affordable, ethical, and high-quality eye care services. We specialize in advanced diagnostics, micro-surgery, and comprehensive community outreach initiatives to enhance vision quality across the region.
Role Objective
The Sales & Marketing Associate will play a key role in expanding our patient outreach, building community relationships, and increasing the visibility of the hospital's services. Under the guidance of the Marketing Manager, this field-oriented role focuses on execution, direct communication, and organizing ground-level marketing activities.
Key Responsibilities
Field Outreach & B2B Sales: Visit local clinics, opticians, corporate offices, and community centers to promote Purnima Netralaya’s specialized eye care services.
Camp Coordination: Execute and manage community eye screening camps, school vision testing, and corporate health awareness initiatives.
Patient Acquisition & Lead Generation: Connect with local communities, resident welfare associations (RWAs), and social organizations to generate walk-ins and patient references.
Branding & Material Distribution: Ensure the proper display of hospital promotional materials (brochures, banners, standees) at partner locations and camp venues.
Reporting: Maintain a daily log of field visits, camp attendance, and leads generated, reporting directly to the management team.
Requirements & Qualifications
Education:Graduate
Experience: 1 to 2 years of experience in field sales, marketing in the healthcare sector. (Eye Care Centre/ Hospitals, Medical experience mandatory.)
Language Skills: Fluent in Hindi; professional working knowledge of English and local languages (Bengali) is a strong plus.
Travel: Must possess a valid driving license and a two-wheeler for daily field visits and local travel in and around Jamshedpur.
Key Skills & Competencies
Excellent interpersonal and public speaking skills.
A polite, empathetic, and persuasive communication style.
Strong relationship-building and networking capabilities on the ground.
Basic data entry and smartphone application skills for reporting.