Marketing Manager

Brain Behind Brand

Key Result Areas:

· Drive overall business operations (marketing & business development) for Pathology Lab/ Covid-19 test lab by conceptualizing & implementing sound business strategies for accomplishment of marketing targets.

· Generate new business. Formulate long term / short term strategic plans, budgets to enhance sales, conduct negotiations & marketing operations thereby achieving increased sales growth across Kolkata & surrounding areas.

· Design, develop and implement marketing programs area wise throughout North Kolkata & surrounding areas.

· Plan and execute various activation programs and promotional campaigns with the aim to increase in over all samples from patients.

· Plan individual / team goals to achieve preset targets within time, quality & cost parameters.

· Skill in effectuating business development strategies for the purpose of achieving designed revenue plans.

· Regular interactions with the management for consultation and their support.

· Accountable for providing direction, motivation and training to own team and ensuring optimum performance.

· Handling marketing and branding budgets and preparing annual marketing calendar for marketing.

· Organising daily/ weekly/ monthly MIS report generation vis a vis patient sample flow and revenue.

· Organising health check up camps / Seminars / workshops.

· Identifying potential areas for revenue generation and increasing brand penetration in those areas.

Skills required:

· Strong logical, analytical and problem solving skills.· Strong leadership & team management skills.· Excellent communication skills - written and verbal. Open to travelling. Versatile, dynamic, curious. Out of the box thinking. · Excellent understanding of MS Excel, MS Office APPs.

· Social media savvy.

Employment Type: Full Time, Permanent. Candidates who have previously worked in diagnostic / clinics will be preferred.

Experience : 5 - 6 Years

No. of Openings : 1

Education : Any Bachelor Degree

Role : Marketing Manager

Industry Type : Hospitals / Medical / Healthcare Equipments

Gender : Male

Job Country : India