key result areas:
· drive overall business operations (marketing & business development) for pathology lab/ covid-19 test lab by conceptualizing & implementing sound business strategies for accomplishment of marketing targets.
· generate new business. formulate long term / short term strategic plans, budgets to enhance sales, conduct negotiations & marketing operations thereby achieving increased sales growth across kolkata & surrounding areas.
· design, develop and implement marketing programs area wise throughout north kolkata & surrounding areas.
· plan and execute various activation programs and promotional campaigns with the aim to increase in over all samples from patients.
· plan individual / team goals to achieve preset targets within time, quality & cost parameters.
· skill in effectuating business development strategies for the purpose of achieving designed revenue plans.
· regular interactions with the management for consultation and their support.
· accountable for providing direction, motivation and training to own team and ensuring optimum performance.
· handling marketing and branding budgets and preparing annual marketing calendar for marketing.
· organising daily/ weekly/ monthly mis report generation vis a vis patient sample flow and revenue.
· organising health check up camps / seminars / workshops.
· identifying potential areas for revenue generation and increasing brand penetration in those areas.
skills required:
· strong logical, analytical and problem solving skills.· strong leadership & team management skills.· excellent communication skills - written and verbal. open to travelling. versatile, dynamic, curious. out of the box thinking. · excellent understanding of ms excel, ms office apps.
· social media savvy.
employment type: full time, permanent. candidates who have previously worked in diagnostic / clinics will be preferred.