Brain Behind Brand

Kolkata, West Bengal

Key Result Areas: Drive overall business operations (marketing & business development) for Pathology Lab/ Covid-19 test lab by conceptualizing & implementing sound business strategies for accomplishment of marketing targets. Generate new business. Formulate long term / short term strategic plans, budgets to enhance sales, conduct negotiations & marketing operations thereby achieving increased sales growth across Kolkata & surrounding areas. Design, develop and implement marketing programs area wise throughout North Kolkata & surrounding areas. Plan and execute various activation programs and promotional campaigns with the aim to increase in over all samples from patients. Plan individual / team goals to achieve preset targets within time, quality & cost parameters. Skill in effectuating business development strategies for the purpose of achieving designed revenue plans. Regular interactions with the management for consultation and their support. Accountable for providing direction, motivation and training to own team and ensuring optimum performance. Handling marketing and branding budgets and preparing annual marketing calendar for marketing. Organising daily/ weekly/ monthly MIS report generation vis a vis patient sample flow and revenue. Organising health check up camps / Seminars / workshops. Identifying potential areas for revenue generation and increasing brand penetration in those areas.Skills required: Strong logical, analytical and problem solving skills. Strong leadership & team management skills. Excellent communication skills - written and verbal. Open to travelling. Versatile, dynamic, curious. Out of the box thinking. Excellent understanding of MS Excel, MS Office APPs. Social media savvy.Employment Type: Full Time, Permanent. Candidates who have previously worked in diagnostic / clinics will be preferred.