job description
· overseeing marketing department
· evaluating and developing our marketing strategy and marketing plan
· planning, directing, and coordinating marketing efforts
· communicating the marketing plan
· researching demand for our products and services
· competitor research
· working with sales department to develop pricing strategies to maximize profits and market share while balancing
· customer satisfaction
· identifying potential customers
· developing promotions with advertising managers
· understanding and developing budgets and finance, including expenditures, research and development
· appropriations, return-on-investment and profit-loss projections
· compiling lists describing our offerings
· developing and managing advertising campaigns
· building brand awareness and positioning
· supporting sales and lead generation efforts
· coordinating marketing projects from start to finish
· organizing company conferences, trade shows, and major events
· overseeing social media marketing strategy and content marketing
· knowledge about atl,btl, product launch, campaigns
job requirements:
· proven marketing campaign experience
· effective time management skills and the ability to multitask
· strong copywriting skills
· attention to detail
· proven ability to manage budgets
· professional and proactive work ethic.
· high competence in project and stakeholder management
· excellent interpersonal, written and oral communication skills
· experience with digital marketing forms such as social media marketing and content marketing
· competency in microsoft applications including word, excel, and outlook