Marketing Executive Jobs For B.A Freshers

Job Description

Marketing Executive EdTech

Company: Hyntrixx Technological and Educare Solutions

Department: Marketing & Growth

Employment Type: Full-Time

Location: On-site / Hybrid

About the Company

Hyntrixx Technological and Educare Solutions is an emerging EdTech organization focused on delivering high-quality training, certification programs, and career-oriented education for students and working professionals across multiple domains.

Role Overview

We are looking for a result-driven Marketing Executive who can help expand the companys student reach, generate quality leads, and build brand visibility in the education sector. The candidate will be responsible for executing marketing strategies, managing campaigns, and driving enrollments.

Key Responsibilities

1. Digital Marketing & Lead Generation

Plan and execute digital marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn).

Generate qualified leads for training programs and certification courses.

Manage SEO, SEM, and online promotion strategies.

2. Campaign Management

Design and execute marketing campaigns for course launches and student enrollments.

Monitor campaign performance and optimize for better conversions.

3. Social Media & Branding

Manage the companys social media presence across LinkedIn, Instagram, and other platforms.

Develop content strategies that increase brand visibility and engagement.

4. Partnerships & Outreach

Build partnerships with colleges, training institutes, and corporate partners.

Coordinate with the Business Development team for student acquisition.

5. Market Research

Conduct competitor analysis and identify emerging EdTech trends.

Provide insights to improve course positioning and marketing strategy.

6. Analytics & Reporting

Track campaign performance using analytics tools.

Prepare weekly and monthly marketing performance reports.

Required Skills

Digital Marketing (SEO, SEM, Social Media Marketing)

Lead Generation & Funnel Optimization

Content Marketing

Campaign Planning & Execution

Market Research & Data Analysis

Strong Communication and Presentation Skills

Qualifications

Bachelors degree in Marketing, Business Administration, or related field

13 years of experience in Marketing / EdTech / Education Industry

Freshers with strong digital marketing skills may also apply.

Preferred Skills

Experience with Google Ads / Meta Ads

Knowledge of CRM tools and marketing automation

Experience in education or EdTech sector

Key Performance Indicators (KPIs)

Lead generation targets

Student enrollment conversion rate

Campaign ROI

Brand reach and engagement growth

Compensation

Competitive salary + performance incentives

Growth opportunities in the EdTech industry

• Experience

  0 - 3 Years

• No. of Openings

  20

• Education

  Graduate (B.A, B.Tech/B.E)

• Role

  Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office