• have a working knowledge of how digital advertising campaigns work
• know both the facebook ads platform and google adwords inside out
• know how to use gtm and analytics, as well as the facebook pixel
• have some understanding of seo and web development as it pertains to digital advertising
• have great writing and reading comprehension skills
• be a strategic thinker who knows how to problem solve
• campaign reporting – maintaining existing marketing reports and dashboards, while gleaning meaning from, and suggesting action items from the data, to provide insights to the team, your manager, and the client.
• campaign copywriting – researching, strategizing and writing copy for digital advertising campaigns using our proprietary systems in order to reach client goals (such as purchase conversions, email signups, etc.)
• creative direction – assisting manager and our designers to develop creative assets needed for digital advertising campaigns based on best practices and following each individual client brand guidelines.
• website analysis – providing strategic recommendations in regards to websites and landing pages as they relate to digital advertising campaigns.
• budget management – keeping tabs on how much has been spent per campaign per client on a monthly basis (we manage large budgets!)
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experience required:
• 3-5 years of experience strategizing paid search engine marketing campaigns
• experience with strategizing clients paid accounts & social media (google, bing, facebook)
• expert in goal and conversion tracking
• strong auditing skills (analytical, data visualization and reporting)
• expertise in automation tools
• experience with behavioral targeting/remarketing campaigns
• previous experience must be with an online marketing agency is an asset