roles & responsibilities :
• formulate, plan, and implement marketing initiatives with clear metrics to accomplish branding strategy.
• curate and distribute customized content for external and internal marketing campaigns (eg. press releases, newsletters, mailers, etc.)
• develop and implement communication and branding strategies across all media platforms, including traditional and social media.
• design marketing collaterals such as brochures, banners, standees, etc.
• create and implement pr strategies.
• coordinate with multiple teams such as operations, tenders, and sales to collate information, pictures, etc. and develop marketing collaterals.
• update and manage the website of the organization and other websites & portals being managed by the organization for effective communication and branding; maintain and update email services of employees.
• strategize and ensure the creation of high definition videos of products for promotions.
• support the sales team with marketing collaterals such as presentations, proposals, and detailed project reports.
• handling and maintaining trademark and registrations of company logo and taglines
• end-to-end management of events and trade shows that include vendor negotiations, setting up booths, and promotion of the events across all platforms.
• creating and maintaining databases to run campaigns (both physical and email)
• market research and trend analysis for new products and subsequently reaching out to the stakeholders.