About the Role
We are looking for a results-driven Digital Marketing Manager to lead our online marketing initiatives. The ideal candidate will have strong expertise in Search Engine Optimization (SEO), Social Media Marketing (SMM), content strategy, paid campaigns, and analytics. You will be responsible for increasing brand visibility, driving quality leads, and improving digital performance across multiple channels.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies.
Plan, implement, and optimize SEO campaigns (On-Page, Off-Page, and Technical SEO).
Manage social media platforms including LinkedIn, Facebook, Instagram, X, and YouTube.
Create and manage engaging content calendars and social media campaigns.
Plan and optimize paid advertising campaigns on Google Ads and Meta Ads.
Monitor website traffic, keyword rankings, and campaign performance using Google Analytics and Search Console.
Conduct keyword research, competitor analysis, and website audits.
Collaborate with the design, content, and sales teams to generate high-quality leads.
Track KPIs and prepare monthly performance reports with actionable insights.
Stay updated with the latest digital marketing trends, search engine algorithms, and best practices.
Required Skills
Strong knowledge of SEO (On-Page, Off-Page, Technical SEO).
Experience in Social Media Marketing (Organic & Paid).
Hands-on experience with Google Ads and Meta Ads.
Proficiency in Google Analytics, Google Search Console, Tag Manager, and keyword research tools.
Experience with WordPress or other CMS platforms.
Excellent content planning, communication, and analytical skills.
Ability to manage multiple campaigns and meet deadlines.