role overview
we are seeking a digital marketing executive to support our marketing initiatives across online platforms. you will play a key role in executing campaigns, creating digital content, managing social media, and tracking performance to strengthen binary informatics- brand visibility and lead generation efforts.
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key responsibilities
- assist in planning and executing digital marketing campaigns across seo, sem, social media, and email channels.
- manage and update content for company website, linkedin, and other social media platforms.
- support paid campaign execution on google ads, linkedin, and meta (facebook/instagram).
- coordinate with design and content teams to create engaging posts, graphics, and marketing materials.
- conduct keyword research and optimize web content for seo to improve organic traffic.
- track campaign metrics, generate performance reports, and suggest improvements.
- assist in building email marketing lists and executing targeted campaigns for brand awareness and lead nurturing.
- research market trends and competitors to identify digital marketing opportunities.
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required skills & qualifications
- 2-4 years of hands-on experience in digital marketing.
- basic understanding of seo, google ads, google analytics, and social media marketing tools.
- strong written and verbal communication skills.
- analytical mindset with attention to detail.
- ability to multitask, collaborate, and adapt to a fast-paced tech environment.
good to have
- experience in marketing for it services, saas, or ai-based companies.
- knowledge of tools like sendgrid, mailchimp, .
- basic knowledge of wordpress, custom website or cms platforms.
Experience
2 - 5 Years
No. of Openings
5
Education
Post Graduate (Post Graduate Diploma, M.C.A, M.B.A/PGDM, M.Com)
Role
Digital Marketing Executive
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office