Role Overview
We are seeking a Digital Marketing Executive to support our marketing initiatives across online platforms. You will play a key role in executing campaigns, creating digital content, managing social media, and tracking performance to strengthen Binary Informatics- brand visibility and lead generation efforts.
________________________________________
Key Responsibilities
- Assist in planning and executing digital marketing campaigns across SEO, SEM, social media, and email channels.
- Manage and update content for company website, LinkedIn, and other social media platforms.
- Support paid campaign execution on Google Ads, LinkedIn, and Meta (Facebook/Instagram).
- Coordinate with design and content teams to create engaging posts, graphics, and marketing materials.
- Conduct keyword research and optimize web content for SEO to improve organic traffic.
- Track campaign metrics, generate performance reports, and suggest improvements.
- Assist in building email marketing lists and executing targeted campaigns for brand awareness and lead nurturing.
- Research market trends and competitors to identify digital marketing opportunities.
________________________________________
Required Skills & Qualifications
- 2-4 years of hands-on experience in digital marketing.
- Basic understanding of SEO, Google Ads, Google Analytics, and social media marketing tools.
- Strong written and verbal communication skills.
- Analytical mindset with attention to detail.
- Ability to multitask, collaborate, and adapt to a fast-paced tech environment.
Good to Have
- Experience in marketing for IT services, SaaS, or AI-based companies.
- Knowledge of tools like SendGrid, Mailchimp, .
- Basic knowledge of WordPress, Custom website or CMS platforms.
Experience
2 - 5 Years
No. of Openings
5
Education
Post Graduate (Post Graduate Diploma, M.C.A, M.B.A/PGDM, M.Com)
Role
Digital Marketing Executive
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office