Binary Informatics

Noida Sector 62

Role OverviewWe are seeking a Digital Marketing Executive to support our marketing initiatives across online platforms. You will play a key role in executing campaigns, creating digital content, managing social media, and tracking performance to strengthen Binary Informatics brand visibility and lead generation efforts.________________________________________Key Responsibilities Assist in planning and executing digital marketing campaigns across SEO, SEM, social media, and email channels. Manage and update content for company website, LinkedIn, and other social media platforms. Support paid campaign execution on Google Ads, LinkedIn, and Meta (Facebook/Instagram). Coordinate with design and content teams to create engaging posts, graphics, and marketing materials. Conduct keyword research and optimize web content for SEO to improve organic traffic. Track campaign metrics, generate performance reports, and suggest improvements. Assist in building email marketing lists and executing targeted campaigns for brand awareness and lead nurturing. Research market trends and competitors to identify digital marketing opportunities.________________________________________Required Skills & Qualifications 2-4 years of hands-on experience in digital marketing. Basic understanding of SEO, Google Ads, Google Analytics, and social media marketing tools. Strong written and verbal communication skills. Analytical mindset with attention to detail. Ability to multitask, collaborate, and adapt to a fast-paced tech environment.Good to Have Experience in marketing for IT services, SaaS, or AI-based companies. Knowledge of tools like SendGrid, Mailchimp, Apollo.io. Basic knowledge of WordPress, Custom website or CMS platforms.