Hiring For Digital Marketing Executive

Role Overview

The Digital Marketing Executive will be responsible for:

Creating the complete digital marketing roadmap (0 1 launch strategy)

Driving brand positioning & authority in the Reiki + wellness category

Managing agency + in-house execution

Building performance funnels for user acquisition & practitioner onboarding

Scaling app downloads & marketplace liquidity

This is a founding growth role with direct founder exposure and long-term leadership potential.

Key Responsibilities

1 Marketing Strategy & Roadmap

Develop 6-month and 12-month digital marketing strategy

Define GTM plan for app launch

Create monthly and weekly marketing execution calendar

Identify ICP (Users + Practitioners) and segment funnels

Set KPIs for CAC, LTV, downloads, retention, activation

2 Performance Marketing & Growth

Plan and execute Meta Ads (Facebook/Instagram)

Google Ads (Search + Display + YouTube)

App install campaigns

Retargeting funnels

Landing page optimization

Budget allocation & ROI optimization

Track and optimize:

CAC

CTR

CPL

Conversion Rate

Cost per Download

Cost per Onboarded Practitioner

3 Content & Brand Authority

Build structured content engine:

LinkedIn thought leadership

Instagram reels

Short-form educational videos

Blog SEO strategy (45 blogs per month)

Convert Reiki insights into authority-building content

Work with founders for story-based posts

Maintain tone aligned with Atmanns spiritual-tech positioning

4 Funnel & Automation

Set up lead capture funnels

Email marketing automation

WhatsApp Business automation

CRM tracking

Drip campaigns for:

App downloads

Practitioner onboarding

Re-engagement

5 Website & App Marketing Alignment

Optimize website UX for conversion

Push chatbot integration for download redirection

Improve landing pages

Ensure SEO optimization

Coordinate with product team for in-app growth triggers

• Experience

  1 - 4 Years

• No. of Openings

  3

• Education

  Graduate (Professional Degree, Certificate/Diploma/Others)

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office