objective
achieve growth in sales for the company in the given territory by visiting the market
personally.
responsibilities
• customers – general stores, super markets, restaurant, caterers, hostels etc
• product range – increase the product range sold in existing outlets
• new outlets – develop business with outlets that are not already purchasing from us
• client relationship – develop relationship with existing outlets to sell more of our
products instead of competitors
• coverage – cover uncovered areas to tap more outlets
• new territory – set foot on new territory to start and build business from scratch
• upsell – sell higher value products in place of lower value products
actions
• understand company, brand, products, people, process, vision, history
• learn the strength and weakness of competitors
• keenly listen to retailer’s objections, respond to them in an objective manner
• convince them why our products are suitable to them
• develop relationships with retailers
• act, follow up on promises given
• never tell lies to achieve a sale
expectations
• action and implementation instead of just suggestions or recommendations
• belief that coconut oil is a healthy cooking oil and cocoguru is the right brand for the
consumers
• find opportunities, positives, ways to get things done instead of looking for excuses
• professional, well groomed, polite yet assertive, follow etiquette
• think long term and find win-win solutions
• lead by example with team members, show by doing yourself first
• find ways to satisfy consumers even when we deal with intermediaries like
distributors and retailers
• have a hunger to learn new things even if you have long past experience
• work in line with company’s vision of selling quality products and not depend on
lower pricing
skills
• business, marketing, branding, sales concepts, inventory, indirect taxes, payments
• personal selling, sales planning, prospecting, customer service, objection handling,
sales forecasting, client