Branding Manager

Aspire Ladders

job description:

branding manager will improve brand visibility and awareness. he will be responsible for all btl

branding/awareness-generating activities.

● branding manager will plan the marketing calendar along with city head and central

leadership and get sign-off on budgets.

● co-branding with library/ book stores/ photocopier/ cyber cafes/ food stalls, branding

on autos

● awareness activities - posters, tricycle, newspaper flyers, e-rickshaw, pole banner/

cloth banner, umbrella

● branding manager will do pr activities with newspapers and local influencers to improve

brand awareness at low cost.

● branding manager will tie-up with various marketing agencies to get various activities

done.

● he will be proactive in getting the work completed at the lowest cost possible.

● branding manager will determine the roi of all the above activities for regular

modifications in the monthly marketing calendar.

eligibility criteria:

● detailed knowledge of branding and awareness build activities

● marketing agency tie-ups/ knowledge, multi-stakeholder management

● should have exposure to branding/awareness generation for edtech (non k-12) market

● ideally has been associated with an agency or has run his own agency

● should be able to do the hard negotiations himself

● must have prior experience as he will be running as soon as he is onboarded

what is the culture like:

● small team of 2 operations people per city.

● need to extract effort from low-paid resources

● should be ok to work odd hours and put in 100% effort

functional area: information technology

industry: e-learning

• Experience

  1 - 5 Years

• No. of Openings

  25

• Education

  B.E, Any Bachelor Degree, Professional Degree, Post Graduate Diploma

• Role

  Branding Manager

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office