Branding Manager

Aspire Ladders

Job Description:

Branding Manager will improve brand visibility and awareness. He will be responsible for all BTL

branding/awareness-generating activities.

Branding Manager will plan the marketing calendar along with city head and central

leadership and get sign-off on budgets.

Co-branding with Library/ Book stores/ Photocopier/ Cyber cafes/ Food stalls, Branding

on autos

Awareness activities - Posters, Tricycle, Newspaper flyers, E-rickshaw, Pole banner/

cloth banner, Umbrella

Branding Manager will do PR activities with newspapers and local influencers to improve

brand awareness at low cost.

Branding Manager will tie-up with various marketing agencies to get various activities

done.

He will be proactive in getting the work completed at the lowest cost possible.

Branding Manager will determine the ROI of all the above activities for regular

modifications in the monthly marketing calendar.

Eligibility Criteria:

Detailed knowledge of Branding and awareness build activities

Marketing agency tie-ups/ knowledge, Multi-stakeholder management

Should have exposure to branding/awareness generation for EdTech (non K-12) market

Ideally has been associated with an agency OR has run his own agency

Should be able to do the hard negotiations himself

Must have prior experience as he will be running as soon as he is onboarded

What is the culture like:

Small team of 2 operations people per city.

Need to extract effort from low-paid resources

Should be ok to work odd hours and put in 100% effort

Functional Area: Information Technology

Industry: E-Learning

Experience : 1 - 5 Years

No. of Openings : 25

Education : Professional Degree, Any Bachelor Degree, B.Tech/B.E, Post Graduate Diploma

Role : Branding Manager

Industry Type : Education / Teaching / Training / Colleges /Institutes / Universities

Gender : [ Male / Female ]

Job Country : India