Identify research needs, execute research studies and projects, and analyze research in order to identify the opportunities
· Stay current on market trends and competitor’s activities
· Establish and maintain brand budgets
· Define and manage the brand communication strategy using a variety of media
· Create, execute, and manage marketing programs and campaigns
· Analyzing our brand positioning and consumer insights
· Helping shape and communicate our vision and mission
· Translating brand elements into plans and go-to-market strategies
· Manage a team of marketing people working on brand initiatives
· Lead creative development to motivate the target audience to “take action”
· Establish performance specifications, cost and price parameters, market applications and sales estimates
· Oversee new and ongoing marketing and advertising activities