Identify research needs, execute research studies and projects, and analyze research in order to identify the opportunities Stay current on market trends and competitors activities Establish and maintain brand budgets Define and manage the brand communication strategy using a variety of media Create, execute, and manage marketing programs and campaigns Analyzing our brand positioning and consumer insights Helping shape and communicate our vision and mission Translating brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to take action Establish performance specifications, cost and price parameters, market applications and sales estimates Oversee new and ongoing marketing and advertising activities