• Planning and execution of branding campaigns with brand strategy and communication.
• Digital and social media plans planning and execution (includes Keyword management and planning)
• Campaign execution and competition monitoring and analysis.
• Developing creative marketing campaigns ideas to initiate and plan UGC-related content to engage users and drive brand awareness.
• Creating the content roadmap for knowledge sharing, live sessions, and other engagement activities for social media handles.
• Maintain frequency on social media handles to keep followers engaged and execute boosting campaigns during product launches.
• Marketing resource/assets management for product launches, video production, PR activities, and aiding in managing and negotiating with influencers, KOLs, celebrities, and agencies.
• End to end influencers/KOL/agencies/vendors management. (Planning, negotiation, dealing, etc.)
• Coordinated and managed assets needed to execute BTL and PR campaigns.
• End-to-End launch event/activation planning and execution.