Excellent writing skills: Candidates need to possess exceptional writing and grammar skills that focus on catering to an online audience. Social media awareness: need to have thorough knowledge and understanding of social media and be up-to-date with associated trends. Ability to engage the audience: audience engagement, interaction and promoting audience growth through the various social media platforms. Strategic thinker and knowledgeable about the company: effectively represent our brand, they must possess company knowledge to effectively write and seamlessly execute this part of the marketing process. Moreover, they need to develop a specific strategy to strike a balance between updates and online networking growth for the business.