Area Sales Executive

Career Routes

department:

reporting to:

key responsibilities:

• distributor management:

counter sales / secondary sales:

sales&distribution

area sales manager / zonal sales manager

appoint, manage and support distributors in the assigned territory. ensure timely

stock replenishment and proper product visibility at distributor points. monitor

distributor roi, claim processing, and order fulfilment.

drive secondary sales across general trade, retail, and horeca outlets.

regularly visit counters to ensure product availability, merchandising, and scheme

communication.

achieve monthly sales targets for assigned skus and outlet coverage.

identify and open new outlets and channels for product placement.

execute brand promotion activities and ensure visibility standards are maintained.

canned foods(like mushrooms, chickpeas etc.),

pasta, vermicelli & flours (including millet-based range),

juices and mayonnaise.

track daily sales, beat plans, and outlet-wise performance.

submit timely reports and feedback on market trends, competition, and consumer

behavior.

graduate; mba preferred.

1–3 years in fmcg sales, preferably in foods segment ( spices divison, veeba,

er, itc)

skills: strong communication, negotiation, and relationship-building skills.

other requirements:

o

o

must have a two-wheeler with valid license.

basic knowledge of ms excel and mobile-based sales reporting tools.

o willingness to travel within assigned territory.

as per industry standards, with incentives linked to sales performance.

• Experience

  1 - 2 Years

• No. of Openings

  4

• Education

  Higher Secondary

• Role

  Area Sales Executive

• Industry Type

  FMCG / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  kolkata