Area Marketing Manager

The Belgian Waffle Co

Understanding of QSR brand performance trends in each market Pan India and help in planning

market-focused marketing interventions.

Analyze the market share of the brand in each city and draft a plan to increase the same.

Has a network of event/on ground media agencies in local marketing who can execute campaign

plans in a timely manner and good quality set up.

Work on hygiene changes for stores in each city & plan for campaign level interventions

Work on different brand collaborations on a local level which will help in boosting the sales of the

business.

Strategic tie ups with societies, colleges, events, fairs, big news for each city where BWC presence

is relevant.

Have OOH & on-ground activations on a monthly basis. Work on Mall branding and ensure good

visibility of the brand in each city.

Ensure timely & smooth execution of brand level campaigns in all stores & in all cities.

Collate results of activations and present the same to internal teams with recommendations.

Deep-dive into each store performance & understand the SKU mix and recommend offers

accordingly. Understand the TG of each city & recommend local level marcomms.

Analyze the impact of on-ground activations on sales numbers via monthly city-wise reports.

Draft suggest sell for each marketing basis the consumer behaviour and drive AOVs.

Work on increasing visibility, brand salience & TOMA awareness scores.

Focus on regional market growth and in depth understanding of 6 key metro cities - Delhi,

Mumbai, Pune, Chennai, Kol and Banglore

Use marketing mix crafted by the Central team and adapt for regional execution

Execution of end to end campaigns as needed in these 6 geographies via local partners/teams

Liaison between ops, BD and marketing for regional market growth

Analyse potential growth zones in the key markets

Lead execution of COCO NSOs

Experience : 1 - 3 Years

No. of Openings : 1

Education : Professional Degree

Role : Area Marketing Manager

Industry Type : Hotel / Restaurant / Hospitality

Gender : [ Male / Female ]

Job Country : India