The Belgian Waffle Co

Mumbai, Maharashtra

Understanding of QSR brand performance trends in each market Pan India and help in planningmarket-focused marketing interventions. Analyze the market share of the brand in each city and draft a plan to increase the same. Has a network of event/on ground media agencies in local marketing who can execute campaignplans in a timely manner and good quality set up. Work on hygiene changes for stores in each city & plan for campaign level interventions Work on different brand collaborations on a local level which will help in boosting the sales of thebusiness. Strategic tie ups with societies, colleges, events, fairs, big news for each city where BWC presenceis relevant. Have OOH & on-ground activations on a monthly basis. Work on Mall branding and ensure goodvisibility of the brand in each city. Ensure timely & smooth execution of brand level campaigns in all stores & in all cities. Collate results of activations and present the same to internal teams with recommendations. Deep-dive into each store performance & understand the SKU mix and recommend offersaccordingly. Understand the TG of each city & recommend local level marcomms. Analyze the impact of on-ground activations on sales numbers via monthly city-wise reports. Draft suggest sell for each marketing basis the consumer behaviour and drive AOVs. Work on increasing visibility, brand salience & TOMA awareness scores. Focus on regional market growth and in depth understanding of 6 key metro cities - Delhi,Mumbai, Pune, Chennai, Kol and Banglore Use marketing mix crafted by the Central team and adapt for regional execution Execution of end to end campaigns as needed in these 6 geographies via local partners/teams Liaison between ops, BD and marketing for regional market growth Analyse potential growth zones in the key markets Lead execution of COCO NSOs

Performing basic food preparation task such as preparing waffles, garnishing it etc. Taking orders from the customers and providing them with the accurate information about the menu items. Preparing food items according to recipes shared by the store manager. Handling cash register and processing payments from customers. Cleaning the stores and surrounding areas, including sweeping and mopping floors. Preparing ingredients and maintaining inventory of food items in the kitchen area. Taking orders over the phone and providing customer services to patrons. Maintaining a clean and hygienic work environment. Maintaining proper inventory and stock at the outlet. Participating in training activities to improve services skills and knowledge of brand promotion