Responsibilities:
· Developing advertising strategies to increase buyer interest in products or services.
· Monitoring project progress, from planning to execution, to ensure it remains focused and effective.
· Initiating and directing research efforts.
· Providing expert advice on marketing and advertising methods for new or existing products or services.
· Placed advertisements in appropriate social media.
· Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
· Experience creating and executing media plans for digital advertising campaigns
· Ability to proactively make recommendations to optimize and improve digital advertising campaigns
· Proficient knowledge of multiple of the following areas: Facebook Business Manager, Google Ad Words.
· Manage advertising programs including timelines, strategic briefs, media plan, ad development, technical/legal reviews, placements and fulfillment
· Manage and analyze target audience research and develop insights for creative and media.
· Plan promotional campaigns such as contests, coupons, or giveaways
· Plan advertising campaigns, including which social media to advertise in.
· Develop pricing strategies for products or services marketed to the target customers