Reservation Counter Staff (or Reservation Agents) manage customer bookings for hotels, airlines, or travel companies by processing reservations, answering inquiries via phone/email/in-person, and handling payments. They ensure accurate data entry, provide service information, and maximize revenue through up-selling. Key ResponsibilitiesBooking Management: Process, modify, and cancel reservations using specialized software.Customer Service: Address customer inquiries regarding availability, pricing, and services.Payment Processing: Handle payments, deposits, and issue confirmations.Information Provision: Provide detailed information on itineraries, seating, or room types.Record Keeping: Maintain accurate guest records and, in hotels, prepare arrival lists for the front office.Sales & Promotions: Actively promote hotel packages, special offers, or airline services to increase revenue. Qualifications & SkillsEducation: High school diploma or equivalent is usually required.Experience: Previous experience in customer service, hospitality, or travel industry ticketing is preferred.Communication: Strong verbal and written communication skills.Technical Skills: Proficiency in reservation software, GDS (Global Distribution Systems), and Microsoft Office.Soft Skills: High attention to detail, ability to handle high-stress situations, and strong organizational skills. Typical Working ConditionsMay work in shifts, including evenings, weekends, and holidays, particularly in 24-hour industries like hotels.Fast-paced environment requiring multitasking between phones and computer systems.