Career Catalaysts HRC Pvt Ltd

Khar West, Mumbai

Role of Head-Digital marketing for Edtech Company with minimum 16 years of experience .Location-MumbaiResponsibilities1.Proficient in Performance Marketing for B2C market.2.Proficient in digital marketing platforms like Adwords,Youtube,Facebook,Likedin and Affiliates.4.Growth hacking for lead generation(PRIMARY OBJECTIVE)5.Ensuring global based tracking of CPT and CPC.6.Strategies to use multi platform digital marketing spends.For more details and JD you can contact me.ThanksVibha VashisthaRecruitment Consultant Career Catalysts HRC Pvt. Ltd.

Analytical Thinking:- Should be able to structure problems and come up with actionable solution- Should be able to create data driven analysis and evidence to support own point of view whileexhibiting a comfort with data- Should conduct regular analysis of the various metrics and derive insights for the businesses- Should convey messages logically, simply, succinctly, does not digress; is in command of themessage- Proactively recognizes a need and takes accountability for implementing an improvement and/orchange; looks for opportunities to mobilize others to implement new solutions2) Managing Internal & External Stakeholders:- Fosters positive relationships with peers, partners, stakeholders and counterparts to contribute tothe establishment of a cooperative work environment3) Collaborating with Cross Functional Teams:- Should execute projects and initiatives in collaboration with cross-functional teams within theorganization- Builds camaraderie amongst the team and encourages active participation ,

Job ResponsibilitiesIdentification of New Business Opportunities Identify new business initiatives and opportunities by understanding the economic andindustry trends and evolving consumer habits Meet relevant industry stakeholders and participate in industry events Conduct brainstorming and ideation within the organization Ensure regular flow of new business ideasAnalyze Feasibility of the Business Ideas Designing and conducting qualitative and quantitative research and analyses Filtering ideas based on feasibility and attractiveness matrix Conceptualize and operationalize the feasible business ideas Validate business assumptions and build business case for the shortlisted ideas Assess risks for implementing any idea and prepare plans to mitigate the sameConceptualizing and Prototyping the Idea Create a working prototype for the idea Launch the idea in test markets Conduct consumer research Derive insights for launching the businessIncubate the Business Idea Incubate the business for the period till the capacity is built and available Help in identification of resources for running the business Monitor and review the performance basis the approved business case