Key Responsibilities Sales Strategy Development & Execution:o Develop and implement a comprehensive sales strategy for promoting our testing machines in the pulp and paper industry.o Set ambitious sales targets and ensure consistent achievement of goals in alignment with company objectives. Market Research & Analysis:o Conduct market analysis to understand industry trends, competitor offerings, and customer needs.o Gather market intelligence to identify new opportunities, optimize pricing, and refine marketing strategies. Customer Relationship & Voice of Customer (VoC):o Build and maintain strong relationships with key industry clients, distributors, and partners.o Collect and analyse Voice of Customer (VoC) insights to understand customer needs and guide product development and positioning. Product Management & Development Support:o Collaborate with product management and R&D teams to align sales strategies with product features and development.o Provide feedback from customers to drive continuous improvement and innovation in our testing equipment. Marketing & Branding:o Lead the development of marketing campaigns to enhance brand visibility and awareness.o Work closely with the marketing team to create compelling content, promotional materials, and targeted advertising strategies. Team Leadership & Coordination:o Oversee and mentor the sales team to meet departmental objectives.o Collaborate with internal departments such as R&D and production to ensure timely delivery and alignment with customer expectations.