On-Ground Promotions & Activations: Execute Below The Line (BTL) marketing activities, product demonstrations, and sampling drives at high-traffic locations.Lead Generation: Approach potential customers in the field, identify active project sites, bypass gatekeepers to collect verified contact details, and pass qualified leads to the sales team.Market Research & Competitor Analysis: Collect consumer feedback, conduct localized surveys, and report on competitor activities and market trends.Vendor & Event Management: Oversee on-ground logistics, manage kiosks, handle branding materials, and coordinate event setups at trade shows or community events.Relationship Building: Network with local businesses, community leaders, and residential or corporate partners to secure collaborative promotional opportunities.Performance Reporting: Track conversion rates, manage campaign data, and provide daily or weekly field reports to management.