Roles and Responsibility Social Media Managers are responsible for planning, implementing, managing andmonitoring company's Social Media strategy in order to increase brand awareness,improve Marketing efforts and increase sales. Social media marketing managers responsibilities revolve around organising andrunning marketing campaigns over social media platforms (such as: Facebook, Twitter,LinkedIn, Instagram, Snapchat). Creating content, including text posts, video and images for use on social mediaPromoting products, services and content over social media, in a way that is consistent with an organizations brand and social media strategy