Search Engine Optimization Specialist Graduate Experience Jobs in Ludhiana

Job Overview: The SEO Specialist will be responsible for developing and implementing effective SEO strategies to improve our websites search engine rankings. This role involves keyword research, on-page and off-page optimization, performance analysis, and staying current with SEO trends and best practices.Skills:Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.Strong understanding of SEO principles, including on-page, off-page, and technical SEO.Familiarity with HTML/CSS and basic web development practices.Excellent analytical and problem-solving skills.Ability to interpret data and make data-driven decisions.Strong written and verbal communication skills.

As a Google Ads and SEO Expert, you will be responsible for managing and optimizing our online advertising campaigns and improving our website's visibility on search engine results pages (SERPs). You will work closely with the marketing team to develop and execute strategies aimed at increasing brand awareness, driving traffic, and maximizing conversions.Key Responsibilities:1. Plan, execute, and optimize Google Ads campaigns across various platforms (Search, Display, Video, Shopping, etc.).2. Conduct keyword research and analysis to identify opportunities for SEO optimization.3. Develop and implement on-page and off-page SEO strategies to improve website ranking and visibility.4. Monitor and analyze campaign performance metrics, making data-driven decisions to improve ROI.5. Stay updated with industry trends and best practices in Google Ads and SEO to ensure our strategies remain effective and competitive.6. Collaborate with cross-functional teams including content creators, designers, and developers to align digital marketing efforts with overall business objectives.7. Provide regular reports and insights on campaign performance and SEO metrics to team.

Lead and manage a team of SEO specialists and coordinate their activities to ensure high-quality work and timely project delivery.Develop and execute SEO strategies that meet client objectives and drive measurable results.Conduct keyword research, competitor analysis, and other SEO activities to identify opportunities for optimization.Perform on-page and off-page optimization, including content optimization, link building, and technical SEO improvements.Analyse SEO performance metrics and create reports to demonstrate the impact of SEO efforts on client websites.Stay up-to-date with the latest SEO trends and best practices and share knowledge with the team to improve overall performance.Manage client relationships, communicate regularly with clients, and provide guidance and recommendations on SEO strategies.Collaborate with cross-functional teams, including content, social media, and development teams, to ensure SEO objectives are aligned with overall business goals.Train and mentor team members to improve their skills and knowledge of SEO.

1. Keep up with the latest social media technology/platforms.2. Manage database & content of colleges & events via Excel sheets.3. Make weekly/monthly reports of all our social media handles.4. Manage the growth of all our social media handles and form social media strategies.5. Keep a constant eye/stalking on social media chatter to track trending topics and create posts around them to optimize engagement.