Develop and execute digital marketing strategies aligned with business goals.
Plan and manage social media campaigns, content calendars, and audience engagement.
Manage Meta Ads and Google Ads campaigns with a focus on leads, conversions, ROI and
campaign performance.
Conduct SEO, keyword research, on-page and technical SEO activities.
Monitor campaign performance using GA4, Google Tag Manager and other analytics tools.
Analyze KPIs such as CPC, CTR, CPA, ROAS, traffic, leads and conversions.
Conduct competitor and market research to identify growth opportunities.
Work on landing page and website optimization, preferably using WordPress.
Prepare regular performance reports and provide actionable recommendations.
Coordinate with internal teams, creative teams and other stakeholders for campaign
execution.
Manage multiple campaigns/projects simultaneously and ensure timely delivery.