• icon job experience 1 - 5 Years
  • icon job opening 2 Openings
  • icon salary 2.8 - 4.3 Lac/Yr
  • icon job posting Posted today
  • Telephonic interview Telephonic interview
  • icon job location Vadodara
Key Skills

ASO Specialist Search Engine Optimization Keyword Research Google Ads Expert Meta Ads Manager Performance Analyst App Store Optimization Specialist Content Optimization App Marketing

Job Description

Job Overview

Roles & Responsibilities:

Manage ASO activities for Play Store and App Store applications

Improve app ranking, organic installs, and app visibility

Perform keyword research for SEO and ASO

Handle On-page, Off-page, and Technical SEO activities

Run Google Ads, Meta Ads, and app promotion campaigns

Track performance using Google Analytics, Search Console, Firebase, and Play Console

Create SEO-friendly content, blogs, and app descriptions

Coordinate with design and development teams for marketing activities

Requirements:

Strong knowledge of ASO and SEO concepts

Experience with Play Console, Google Analytics, and Search Console

Familiar with Google Ads and Meta Ads

Good keyword research and content writing skills

Good communication and coordination skills

Preferred:

IT industry experience preferred

Mobile app marketing experience will be an added advantage
  • Experience

    1 - 5 Years

  • No. of Openings

    2

  • Education

    Graduate

  • Role

    SEO Specialist

  • Industry Type

    IT Services & Consulting

  • Gender

    [ Male / Female ]

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

About Pavans Group Techsoft Pvt. Ltd.

Pavans Group is an IT solutions and technology company established in 2011, providing innovative digital solutions to clients across 20+ countries. With a growing team of 50+ professionals, we work across areas including software development, mobile applications, web solutions, digital marketing, and technology services. We believe in continuous learning, teamwork, and providing employees with opportunities to work on real-world projects and develop their technical and professional skills. As we continue to expand our services and global presence, we are looking for talented and motivated professionals who want to grow with the organization and build a long-term career in the IT industry.
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