Location: Indore (On-site)Experience: 3-5+ Years.Job OverviewWe are looking for a highly skilled and result-driven SEO Specialist / SEO Expert who has strong expertise in SEO, Local SEO, and AI-driven SEO strategies. The ideal candidate should have a deep understanding of technical SEO, keyword strategy, and website optimization, with a focus on delivering measurable growth through structured execution.Key ResponsibilitiesDevelop and execute effective SEO, Local SEO, and AI SEO strategies to improve organic visibility and rankingsConduct advanced keyword research, including intent-based, local, and transactional keywordsPerform detailed website audits and create structured action plans with clear timelines and ownership across teamsOptimize websites through on-page SEO practices, including:Meta titles, descriptions, and image alt tagsProper H1-H6 hierarchyInternal and external linking strategyNatural keyword placement and densityEnsure strong implementation of technical SEO, including:Core Web Vitals optimizationWebsite speed and performance improvementsCrawlability and indexabilityConduct content audits and collaborate with content teams to improve SEO performanceCoordinate effectively with SEO, content, and development teams to resolve issues and implement strategiesFocus on result-oriented execution with measurable KPIs (traffic, rankings, conversions)Implement high-quality off-page SEO strategies with emphasis on:Outreach and guest postingUGC backlinks (Quora, Reddit, forums)High-quality business listings and industry-specific backlinksCompetitor backlink analysis and opportunitiesAvoid low-quality or toxic backlinks such as:Directory submissionsSocial bookmarkingFile sharing and PDF submissionsClassified adsRequired Skills & ExpertiseStrong hands-on experience in SEO, Local SEO, and AI SEOIn-depth knowledge of technical SEO and website performance optimizationExpertise in keyword research tools and techniquesStrong understanding of search intent and content strategy alignmentExperience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.Ability to analyze data and derive actionable insightsStrong project management and coordination skillsExcellent problem-solving and communication abilitiesQualificationsBachelors degree in Marketing, IT, or a related field.Proven track record of improving organic traffic and search rankings.Experience working with cross-functional teams (SEO, content, development)