Develop and execute digital marketing strategies for courses, admissions, workshops, and events.Manage social media platforms including Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile.Plan and execute Google Ads, Meta Ads, YouTube Ads, and other paid campaigns.Conduct keyword research, SEO planning, and implement on-page/off-page SEO strategies.Create and manage content calendars for social media, blogs, reels, videos, and promotional campaigns.Generate and optimize leads for MCA Entrance, NIMCET, CUET-PG, PU MCA, VIT MCA, and other courses.Monitor campaign performance, CPL, conversions, engagement, reach, and ROI.Coordinate with the content, video, design, and counselling teams.Improve website traffic, rankings, landing-page performance, and lead conversion.Use Google Analytics, Google Search Console, Google Ads Manager, Meta Ads Manager, and other marketing tools.Track competitors and identify new digital marketing opportunities.Prepare weekly/monthly digital marketing performance reports.Experiment with new marketing trends, AI tools, reels, short-form videos, and student-focused campaigns.