Paid Media Executive - Google & Meta AdsWere looking for a hands-on Paid Media Executive with 2-5 years of hands-on experience in managing both Google Ads and Meta Ads campaigns. The role is perfect for someone who wants to grow their skills in performance marketing, campaign optimization, and digital strategy while working on real client projects in the Salon & Wellness Industry. The ideal candidate should be process-oriented, data-driven, and excited to work in a fast-paced team environment .This Role needs to be filled on site onlyWho can Apply:Willing to perform a skill test assignment to assess job skills and knowledgeIMPORTANT:Before You Apply - Please Read the following carefullyJob Requirements:2 - 5 years of hands-on experience in experience in paid media advertising on Google, Facebook, Youtube preferably in the retail, b2c industry driving leads, revenue, walk-ins or similar measureable resultsDeliver results according to the established KPI's and performance metrics to track success for each of the client campaignsMust be available to work from our office (no remote/freelance engagement)will need to attend an offline interview to complete a skill-test assignmentFamiliarity with digital marketing fundamentals - especially performance-based campaignsWillingness to follow structured checklists and internal SOPsComfortable working with teams across departments (design, web, content)Comfortable interacting with customers for coordinating campaign requirements and communicating resultsAbility to work under deadlines and manage multiple client projectsEagerness to learn and grow in a fast-paced marketing agency environmentStrong ownership mindset with attention to detailWill need to attend a skill-test assignmentMust-Have Skills:Experienced in running RSA, Demand Gen campaigns with long running campaigns that have generated measurable results and RoIPossess practical knowledge on how to conduct Paid campaign & Organic Keyword research for a business website including the ability to segment them on basis on sales funnel stagesPractical experience in Google Ads and Meta (Facebook/Instagram) Ads campaign setup and executionExposure to integrating campaigns with CRM systems to track conversions, attribution and funnel optimisationUnderstanding of campaign objectives, targeting, bidding strategies, and ad copywritingAbility to track conversions via Google Analytics, Tag Manager and interpret performance insightsAbility to optimize campaigns based on budget, keyword competition, and audience behaviorExperience in creating and presenting campaign reports using Google Ads / Meta Ads Manager / Google AnalyticsExcellent written and verbal English communication skillsExperience in Digital Marketing Agency with Small Business, Retail Store, B2C Industry exposureDemonstrated ability to handle client campaigns independentlyExposure to lead generation or sales-focused campaign objectivesBonus Skills :Using AI to automate competitor research, Ad Creative & Copy Research and reportingExperience in client-facing communication, including call/email reporting and feedbackKnowledge of Google Tag Manager and Facebook Conversion API setupFamiliarity with A/B testing for ad creatives, landing pages, or audience segmentsUnderstanding of funnel-based campaign structures (TOFU, MOFU, BOFU)Third-party digital marketing certifications (e.g., from Coursera, Udemy, or LinkedIn Learning)Knowledge of lead magnets, email capture flows, or landing page best practicesRoles and Responsibilities:Create, Manage & Optimise Profitable Lead generation campaigns for clientsAbility to handle multiple (5-10) Client campaigns simultaneouslyResearch on Ad creative ideas using manual methods / AI-based tools based on Marketing Angles/hooksCoordinate with design team to ensure creatives are ads, landing pages or other marketing initiatives are on scheduleCoordinate with digital marketing & web development team by implementing the given tasks and also ask relevant questions as and when clarifications & inputs are requiredUse internal checklists to ensure proper tracking setup, conversion goals, and ad hygieneCoordinate with design and web development teams for landing page assets and creative approvalsSupport the Paid Campaign Strategist in executing Google Ads & Meta Ads as per SOPsAttend daily standup calls to discuss, update project status and progress.Clearly and constructively communicate with the Project Manager / Coordinator if you get stuck or need help with something.Collaborate with the team constructively and communicate clearly when stuckCreate and update weekly and monthly campaign reports using Ads Manager and AnalyticsHelp maintain social media content calendars for ad promotionsCoordinate with clients to gather inputs on offers, budgets, creatives, and timelinesApply ONLY if you have and can demonstrate the following skills and experienceYou have practical experience in individually setting up, monitoring, and optimizing lead generation campaigns.You understand campaign KPIs such as CTR, CPC, CPL, Conversion Rate, ROAS, and can explain how you have used them in your existing campaigns to improve campaign performance.You have worked with Google Analytics, Tag manager and are familiar with offline and online conversion tracking & reporting.You have experience writing or optimizing ad copy based on business knowledge and/or doing competitor ads research for Messaging angles, hooksYou have independently handled client campaigns being directly involved in campaign execution and reporting.You are comfortable managing multiple campaigns simultaneously while meeting deadlines.You possess good written and spoken English communication skills and are comfortable interacting with clients.You are willing to work full-time from our Bangalore office and attend an in-person skill assessment as part of the hiring process.Please NoteFreshers; even with Internship (less than 12 months) without hands-on campaign experience are requested not to apply for this position.Candidates seeking remote work or freelance opportunities will not be considered.Applicants expecting compensation significantly beyond the advertised range without relevant experience may not be shortlisted.Candidates who have previously been screen-rejected or did not clear our assessment process are discouraged from reapplying unless they have gained substantial new experience or skills.
8 - 13 yrs
Systems Engineering 
6.0 Lac/Yr
