Paid Media Executive - Google & Meta Ads
We’re looking for a hands-on Paid Media Executive with 2-5 years of hands-on experience in managing both Google Ads and Meta Ads campaigns. The role is perfect for someone who wants to grow their skills in performance marketing, campaign optimization, and digital strategy while working on real client projects in the Salon & Wellness Industry. The ideal candidate should be process-oriented, data-driven, and excited to work in a fast-paced team environment .This Role needs to be filled on site only
Who can Apply:
Candidates with mandatory 2 - 5 years of individual hands-on experience in experience in paid media advertising on Google, Facebook, Youtube preferably in the Small Business Retail, B2C industry driving leads, revenue, walk-ins or similar measurable results
Willing to perform a skill test assignment to assess job skills and knowledge
IMPORTANT:
Before You Apply - Please Read the following carefully
Job Requirements:
2 - 5 years of hands-on experience in experience in paid media advertising on Google, Facebook, Youtube preferably in the retail, b2c industry driving leads, revenue, walk-ins or similar measureable results
Deliver results according to the established KPI's and performance metrics to track success for each of the client campaigns
Deliver results according to the established KPI's and performance metrics to track success for each of the client campaigns
Must be available to work from our office (no remote/freelance engagement)
will need to attend an offline interview to complete a skill-test assignment
Familiarity with digital marketing fundamentals - especially performance-based campaigns
Willingness to follow structured checklists and internal SOPs
Comfortable working with teams across departments (design, web, content)
Comfortable interacting with customers for coordinating campaign requirements and communicating results
Ability to work under deadlines and manage multiple client projects
Eagerness to learn and grow in a fast-paced marketing agency environment
Strong ownership mindset with attention to detail
Will need to attend a skill-test assignment
Must-Have Skills:
Experienced in running RSA, Demand Gen campaigns with long running campaigns that have generated measurable results and RoI
Possess practical knowledge on how to conduct Paid campaign & Organic Keyword research for a business website including the ability to segment them on basis on sales funnel stages
Practical experience in Google Ads and Meta (Facebook/Instagram) Ads campaign setup and execution
Exposure to integrating campaigns with CRM systems to track conversions, attribution and funnel optimisation
Understanding of campaign objectives, targeting, bidding strategies, and ad copywriting
Ability to track conversions via Google Analytics, Tag Manager and interpret performance insights
Ability to optimize campaigns based on budget, keyword competition, and audience behavior
Experience in creating and presenting campaign reports using Google Ads / Meta Ads Manager / Google Analytics
Excellent written and verbal English communication skills
Experience in Digital Marketing Agency with Small Business, Retail Store, B2C Industry exposure
Demonstrated ability to handle client campaigns independently
Exposure to lead generation or sales-focused campaign objectives
Bonus Skills :
Using AI to automate competitor research, Ad Creative & Copy Research and reporting
Experience in client-facing communication, including call/email reporting and feedback
Knowledge of Google Tag Manager and Facebook Conversion API setup
Familiarity with A/B testing for ad creatives, landing pages, or audience segments
Understanding of funnel-based campaign structures (TOFU, MOFU, BOFU)
Third-party digital marketing certifications (., from Coursera, Udemy, or LinkedIn Learning)
Knowledge of lead magnets, email capture flows, or landing page best practices
Roles and Responsibilities:
Create, Manage & Optimise Profitable Lead generation campaigns for clients
Ability to handle multiple (5-10) Client campaigns simultaneously
Research on Ad creative ideas using manual methods / AI-based tools based on Marketing Angles/hooks
Coordinate with design team to ensure creatives are ads, landing pages or other marketing initiatives are on schedule
Coordinate with digital marketing & web development team by implementing the given tasks and also ask relevant questions as and when clarifications & inputs are required
Use internal checklists to ensure proper tracking setup, conversion goals, and ad hygiene
Coordinate with design and web development teams for landing page assets and creative approvals
Support the Paid Campaign Strategist in executing Google Ads & Meta Ads as per SOPs
Attend daily standup calls to discuss, update project status and rly and constructively communicate with the Project Manager / Coordinator if you get stuck or need help with something.
Collaborate with the team constructively and communicate clearly when stuck
Create and update weekly and monthly campaign reports using Ads Manager and Analytics
Help maintain social media content calendars for ad promotions
Coordinate with clients to gather inputs on offers, budgets, creatives, and timelines
Apply ONLY if you have and can demonstrate the following skills and experience
Apply ONLY if you have and can demonstrate the following skills and experience
You have practical experience in individually setting up, monitoring, and optimizing lead generation campaigns.
You have practical experience in individually setting up, monitoring, and optimizing lead generation campaigns.
You understand campaign KPIs such as CTR, CPC, CPL, Conversion Rate, ROAS, and can explain how you have used them in your existing campaigns to improve campaign performance.
You have worked with Google Analytics, Tag manager and are familiar with offline and online conversion tracking & reporting.
You have experience writing or optimizing ad copy based on business knowledge and/or doing competitor ads research for Messaging angles, hooks
You have independently handled client campaigns being directly involved in campaign execution and reporting.
You are comfortable managing multiple campaigns simultaneously while meeting deadlines.
You possess good written and spoken English communication skills and are comfortable interacting with clients.
You are willing to work full-time from our Bangalore office and attend an in-person skill assessment as part of the hiring process.
Please Note
Freshers; even with Internship (less than 12 months) without hands-on campaign experience are requested not to apply for this position.
Candidates seeking remote work or freelance opportunities will not be considered.
Applicants expecting compensation significantly beyond the advertised range without relevant experience may not be shortlisted.
Candidates who have previously been screen-rejected or did not clear our assessment process are discouraged from reapplying unless they have gained substantial new experience or skills