Performance Marketer Job Vacancies in Delhi

Good command in Meta ads and Google ads with Ed-tech industry. The candidate should be efficients to handle multiple projects for Performance Marketing.Maximize ROI through data analysis & optimization* Collaborate with cross-functional teams on campaign strategy* Manage PPC spend within budget guidelines

A Performance Marketing Specialist drives, manages, and optimizes digital advertising campaigns (paid search, social, display) to maximize ROI, user acquisition, and conversion rates. They analyze data, manage budgets, test ad creatives, and use platforms like Google Ads and Meta Ads Manager to meet strict KPI targets.Key ResponsibilitiesCampaign Management: Plan, execute, and optimize paid campaigns across channels (Google, Meta, LinkedIn).Data Analysis & Reporting: Create dashboards, analyze performance metrics (CTR, CPA, ROAS), and provide actionable insights.Budget Optimization: Allocate and adjust budgets to high-performing campaigns to maximize return on investment.Testing & Optimization: Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates.Strategy Development: Collaborate with creative and marketing teams to develop innovative, data-driven marketing strategies.Keyword & Audience Research: Perform deep-dive research to identify new opportunities and target audience segments.Required Skills & QualificationsExperience: Usually 2+ years of experience in performance marketing or digital advertising.Platforms: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and LinkedIn Ads.Analytical Skills: Strong ability to analyze data sets and translate them into strategic actions.Technical Skills: Knowledge of conversion funnels, SEO/SEM, and tracking tools.Mindset: Results-oriented, detail-oriented, and able to work in a fast-paced environment.Performance Metrics (KPIs)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion Rate (CR)Click-Through Rate (CTR)Cost Per Click (CPC)

The Performance Marketing Specialist atBharataagman is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Key responsibilities:1. Identify new business opportunities: Research and analyze market trends to identify potential areas for business growth.2. Develop and implement business strategies: Create and execute strategies to penetrate new markets and increase revenue.3. Build and maintain relationships: Establish and maintain relationships with clients, partners, and stakeholders to drive business growth.4. Lead sales efforts: Direct sales teams to achieve revenue targets and drive business development activities.5. Drive business expansion: Expand the company's market reach by exploring new business opportunities and partnerships.Required skills and expectations:1. 4-8 years of experience in business development or related field: Demonstrated experience in driving business growth and achieving revenue targets.2. Strong communication and negotiation skills: Ability to effectively communicate with clients, partners, and internal teams to drive business objectives.3. Proven track record of successful business development: Demonstrated ability to identify new business opportunities and drive business expansion.4. Strong leadership and team management skills: Ability to lead and motivate sales teams to achieve business goals.5. Analytical and strategic mindset: Ability to analyze market trends, develop business strategies, and make data-driven decisions for business growth.

1.Hands-on experience with Google Ads, Meta Ads, or other paid platforms.2. A strong analytical mindset- you love testing, tweaking, and improving results.3. A keen understanding of digital marketing funnels and audience behavior.4. Strong coordination skills to work with creative, content, and tech teams.5. Excellent communication skills and a proactive, problem-solving attitude.Location: Dwarka Mor.

Manage social media, create content, run ads, handle SEO/SEM, track analytics, generate leads, manage website updates, execute email marketing, improve branding/ORM, conduct research, and optimize overall digital campaigns.

EyeMantra is one of Indias leading eye hospitals, committed to delivering world-class eye care through advanced technology, expert doctors, and patient-centered services. With a strong presence both online and offline, we are on a mission to make eye care more accessible, affordable, and effective.Role OverviewWe are looking for a Performance Marketer to drive our digital growth across paid channels. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns to generate qualified leads, maximize ROI, and enhance EyeMantras digital presence.Key ResponsibilitiesPlan and manage paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other digital platforms.Optimize campaigns regularly to maximize CTR, conversions, and ROI.Conduct A/B testing on creatives, landing pages, and ad copies to improve performance.Track, measure, and analyze campaign performance using Google Analytics and other tools.Collaborate with the content, design, and SEO teams to align paid campaigns with overall marketing goals.Develop remarketing and retargeting strategies to nurture leads and reduce drop-offs.Stay updated with the latest trends in performance marketing and apply best practices to campaigns.RequirementsBachelors degree in Marketing, Business, or related field.24 years of experience in performance marketing / digital marketing.Proven track record of running successful paid ad campaigns.Strong analytical skills with experience in tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, and Excel.Creative thinker with the ability to work in a fast-paced, target-driven environment.Why Join EyeMantra?Be part of a leading healthcare brand with a strong vision to revolutionize eye care.Work with a dynamic and collaborative team passionate about digital growth.Opportunity to make a real impact by helping people access advanced and affordable eye treatments.

We are seeking a skilled and results-driven Performance Marketer to join our dynamic marketing team. The ideal candidate will have expertise in developing, executing, and optimizing digital marketing campaigns across multiple channels to drive measurable business outcomes. The Performance Marketer will be responsible for maximizing ROI, improving customer acquisition, and ensuring overall campaign performance aligns with business objectives.Key Responsibilities:Plan, execute, and optimize digital marketing campaigns across various platforms including Google Ads, Facebook Ads, LinkedIn, and other paid media channels.Analyze campaign performance, identify trends, and implement strategies to enhance performance and achieve KPIs (key performance indicators).Monitor and report on key metrics such as ROI, CPC, CPA, and conversion rates, ensuring campaigns meet or exceed targets.Conduct A/B testing to improve campaign effectiveness and user experience.Collaborate with cross-functional teams (e.g., design, content, product) to ensure cohesive marketing strategies.Stay up to date with the latest trends and best practices in digital marketing and performance advertising.Manage budgets and allocate resources efficiently across different channels and campaigns.Provide actionable insights and recommendations based on data-driven analysis.Requirements:Proven experience as a Performance Marketer or in a similar role with a track record of successful campaigns.Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant tools.Strong understanding of paid media, digital advertising, and optimization techniques.Ability to analyze and interpret data to make informed decisions and optimize campaigns.Familiarity with landing page optimization and conversion rate optimization (CRO).Excellent communication and collaboration skills.Strong analytical mindset with attention to detail and problem-solving ability.

The ideal candidate will have a passion for data-driven decisions, thrive in the dynamic world of digital advertising, and demonstrate a strong focus on customer acquisition, activation, retention, and revenue growth.1-Develop and Implement Performance Marketing Strategy: Lead and refine the performance marketing strategy to drive user acquisition and engagement across various digital platforms (Facebook, Instagram, Google, YouTube, etc.).2-Campaign Management: Manage end-to-end campaigns, including paid, organic, and owned media channels, ensuring optimal delivery and performance.3-KPI Achievement: Identify and achieve key performance indicators (KPIs) for all digital campaigns, focusing on customer acquisition, retention, and revenue objectives.4-Creative Collaboration: Work closely with creative, design, and copy teams to create impactful and effective advertisements that resonate with the target audience.5-Funnel Optimization: Collaborate with the product team to analyze and optimize funnel conversions, enhancing customer journey experiences and improving conversion rates.6-Data Analysis & Reporting: Track, analyze, and report on key performance metrics, using data-driven insights to optimize and improve campaign performance.7-Customer Acquisition & Retention: Develop strategies to target new users while retaining existing ones, driving overall revenue and customer lifetime value (CLV).8-Budget Management: Oversee and manage the digital marketing budget, ensuring optimal spend allocation across channels to maximize return on investment (ROI).9-A/B Testing & Experimentation: Conduct regular A/B testing of ad creatives, landing pages, and user journeys to continually optimize campaign performance.10-Trend Analysis: Stay up-to-date with industry trends, new digital platforms, and emerging technologies to identify new growth opportunities and innovate marketing strategies.11-Cross-channel Integration: Ensure seamless integration of performance

Exciting Opportunity for Senior PPC SpecialistWe are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.Key Responsibilities:You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metricsDeveloping and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.

EyeMantra is one of Indias leading eye hospitals, committed to delivering world-class eye care through advanced technology, expert doctors, and patient-centered services. With a strong presence both online and offline, we are on a mission to make eye care more accessible, affordable, and effective.Role OverviewWe are looking for a Performance Marketer to drive our digital growth across paid channels. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns to generate qualified leads, maximize ROI, and enhance EyeMantras digital presence.Key ResponsibilitiesPlan and manage paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other digital platforms.Optimize campaigns regularly to maximize CTR, conversions, and ROI.Conduct A/B testing on creatives, landing pages, and ad copies to improve performance.Track, measure, and analyze campaign performance using Google Analytics and other tools.Collaborate with the content, design, and SEO teams to align paid campaigns with overall marketing goals.Develop re marketing and re targeting strategies to nurture leads and reduce drop-offs.Stay updated with the latest trends in performance marketing and apply best practices to campaigns.RequirementsBachelors degree in Marketing, Business, or related field.24 years of experience in performance marketing / digital marketing.Proven track record of running successful paid ad campaigns.Strong analytical skills with experience in tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, and Excel.Creative thinker with the ability to work in a fast-paced, target-driven environment.Why Join EyeMantra?Be part of a leading healthcare brand with a strong vision to revolutionize eye care.Work with a dynamic and collaborative team passionate about digital growth.Opportunity to make a real impact by helping people access advanced and affordable eye treatments.