Marketing Campaigns Job Vacancies in Mumbai

Job Title : Media BuyerJob Location ; Goregaon Experience; 3 Year To 5 YearRoles & Responsibilities: Plan, execute, and manage complete Google Ads and Facebook/Social Media ad campaigns. Develop an advanced understanding of marketing funnels and implement strategies to guide users from awareness to conversion. Focus on running lead generation and sales-driven ads, ensuring they generate measurable revenue for the business. Continuously monitor and optimize ad copies, landing pages, and targeting to ensure high-quality leads and the best ROI.Analyze demographics, psychographics, and media usage patterns to accurately define target audiences.Use analytics tools to evaluate campaign effectiveness and use data-driven insights to inform future marketing decisions. Manage sales campaign budgets across the funnel and collaborate with cross-functional teams to develop creative business solutions. Qualifications & Skills ;Proven experience in running and managing professional Google and Facebook Ad campaigns.Strong understanding of digital marketing strategy, optimization techniques, and web analytics.Ability to write compelling ad copies and identify high-performing landing pages.Excellent analytical skills to track budget spend and campaign performance.Experience in market research and audience segmentation.

Job Title: Marketing ManagerLocation: MumbaiLevel / Grade: Level IReporting To: Head Marketing & Instrumentation SalesKey Tasks & AccountabilitiesCreate and implement strategic marketing plans to achieve company objectives and revenue goals.Lead and manage a team of marketing professionals to develop innovative campaigns and initiatives.Conduct market research and analysis to identify trends, assess the competitive landscape, and gather customer insights.Collaborate with cross-functional teams to ensure alignment between marketing strategies, product development, sales, and overall business goals.Work closely with product managers to support and fulfill their marketing requirements.Plan and execute marketing campaigns across multiple channels, including digital, traditional, and social media.Manage the marketing budget effectively, optimizing spend to maximize return on investment (ROI).Track, monitor, and analyze key performance indicators (KPIs) to evaluate campaign performance and effectiveness.Build and maintain strong relationships with key stakeholders, including customers, channel partners, and vendors.Stay updated on industry trends, market developments, and best practices to keep marketing strategies competitive and innovative.Provide strategic leadership and direction to the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.Academic & Professional QualificationsMBA in MarketingExperienceMinimum 10 years of experience in the B2B segmentPreferably in Industrial Product Marketing

- Develop and execute content marketing strategies:- Create comprehensive content marketing strategies to drive brand awareness, increase website traffic, and generate leads.- Create engaging content:- Write high-quality, engaging content for various digital platforms such as blogs, social media, and email campaigns.- Analyze and optimize content performance:- Use tools like Google Analytics to track content performance, identify areas for improvement, and optimize content to drive better results.- Collaborate with cross-functional teams:- Work closely with the design, social media, and SEO teams to ensure content aligns with overall marketing objectives.- Stay updated on industry trends:- Stay informed about the latest trends and best practices in content marketing to continuously improve strategies.Skills and Expectations:1. Proven experience in content marketing:- At least 3 years of experience in developing and implementing effective content marketing strategies.2. Strong writing and editing skills:- Ability to create compelling, error-free content that resonates with the target audience.3. Analytical mindset:- Proficiency in using data analytics tools to measure content performance and make data-driven decisions.4. Team player:- Ability to collaborate effectively with cross-functional teams to achieve marketing goals.5. Bachelor's degree in B.Com or related field:- A degree in commerce or a related field to demonstrate a strong foundation in business and marketing principles.

DescriptionResponsibilities:Has handled Influencer Marketing budgets of 15L+Worked on YouTube Influencers & Instagram InfluencerUnderstands how to look at data, GA, excelWorked on skin, makeup brandsVery good knowledge on InfluencersRequirements and skills:Need to have above 3-4 k FollowersKnowledge of Managing brandCarried out campaigns for brandsInsta and YouTube brandSkincare and makeup brand10 lakh budget need to be managedQualificationsProven work experience as a Influencer Marketing ExecutiveExperience 1 to 3 yearsCandidates preferred from brands :Foxtales, Mamaearth, Aqualogica, Dr Sheths, Wishcare, Ghar SoapMust have handled a big pool of influencers and must know how to manage campaigns of big budgets

Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a companys brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social mediaMonitor and report on website usage via Google Analytics and other tools, develop new sources of website traffic, as well as identify and improve under-performing areas of the website in terms of visitor numbers, user experience, and conversion rates.Lead a team of Digital Marketing Executives. Allot tasks to the team and ensure they perform all the tasks within the given time period.SEO + PPC + CRO: Improve website content where necessary, manage the online agency to identify requirements for updated content, coordinate the supply of SEO friendly copy for our website, ensure new creative content fits with our brand to maintain the websites personality, ensure online content complements off-line activity, utilise any additional content sources where appropriate, conduct regular reviews of agency performance against agreed targets, implement cost effective paid campaigns to maximise conversion, enhance customer journey from first point of contact on our website through to post-booking stage, as well as test Proven experience as a Digital Marketing Executive or similar Excellent understanding of digital concepts and best practice Excellent communication and interpersonal skills Experience in monitoring creative content writing Perfect knowledge of web analytic tools BScBA in marketing or relevant field Experience in B2C social media, Google Adwords and email campaigns and SEOSEM Analytical mindset and critical thinking Must know the basics of graphic design Experience in working on Wordpress / Shopify / Wix / Webflow. Experienced with Google Ads / Meta Ads (Facebook Ads) Experience with various techniques of lead generation through digital mediums.

The mandate seeks someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isn't afraid to roll up their sleeves and get their hands dirty.- The ideal candidate will have experience in all stages of the sales cycle. They should be confident in building new client relationships and maintaining existing ones.Job Responsibilities :- Cultivating solid relationships with clients through the provision of exceptional after-sales service.- Creating a positive onboarding experience for new clients.- Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.- Maintaining an accurate record of all existing and potential clients.- Inspire repeat-business from clients.- Responding to client inquiries in a timely and professional manner.- Analyze performance data to offer clients data-driven business insights and at the same time, use those insights to improve our service offerings- Ensure timely receivables and cash flow from clients- Ensuring smooth functioning of the account internally to help meet all deliverables including coordination with design teams, media teams, managers, and other important stakeholders.- Prepare timely team and client updates on all stages of project processesThe ideal candidate must have :- At least 4+ years of experience in account management/client services roles in digital marketing agency experience with extensive experience in performance marketing- Have excellent verbal, written communication, and presentation skills.- Have a willingness to be flexible: Work beyond what is described in the job description.- Understand the market and competitor activities.- Be able to seek out the appropriate contact in a targeted organization- Respect handling complaints- Ability to deliver results under pressure.- Have experience in project management

Responsibilities:Partner with stakeholders across the team to develop analyses and documentation in a collaborative way, communicating effectively and efficiently.Evaluate, analyze, and communicate systems requirements on a continuing basis, and maintain systems processes, including the delivery of monthly status reports.Proactively analyze marketing campaigns, and data to answer key questions for stakeholders or yourself, with an eye on what drives business performance, and investigate and communicate which areas need improvement in efficiency and productivityCreate and analyze data using campaign management tools like MoEngage, data interpretation and presentation via tools like Power BI, Advance Excel, Power Pivot, etc., with reporting components from multiple data sourcesDefine and implement data acquisition and integration logic, selecting an appropriate combination of methods and tools within the defined technology stack to ensure optimal scalability and performance of the solutionSuggest suitable tools and platforms that will help to analyze data, create dashboards, and share insights statistically and visually.Maintain data quality and ensure data security.Qualification:4-6 years of experience in data analytics and reportingHigh proficiency in Loyalty Analysis, Customer Retention, CLM, Email, WhatsApp, and Push Notifications MarketingExtensive experience with marketing campaign analysis, segmentation, data visualization, and presentation.Excellent communication skills, with an ability to translate data into actionable insights and create strategies around it

Roles and Responsibilities:- Developing and implementation of the annual calendar of marketing activities in line with business strategy.- Write briefs (creative and media), devise brand communications and thereby align with key stakeholders and agencies (creative, media - ATL / BTL) for planning and execution of brand plan.- Brainstorm and develop ideas for marketing campaigns.- Manage various ATL/BTL initiatives to establish brand communication.- Analyze market trends and competitors activities to identify new opportunities and challenges- Conduct market research to find answers about consumer requirements, habits and trends.- Liaise with external vendors to execute promotional events and campaigns and manage vendor relationships.- Work closely with cross functional teams in a solution-oriented setup.- Strategizing, conceptualizing planning and executing social media strategies across all social media platforms - Facebook, Instagram, - - - Twitter, YouTube, LinkedIn to drive brand awareness, brand visibility, engagement and virality.- Planning and implementation of brand communications strategies, content creation and conceptualization of key messages.Skills and Knowledge:- Work Experience 5-6 years- Creative with the ability to think out of the box.- Strong analytical skills & problem-solving proven ability to develop marketing strategies.- Excellent communication, interpersonal and presentation skills- Excels at execution and is also keen to strategize.- Aware of latest trends and best marketing practices.- Excellent Microsoft word, Power point, Excel skills- Should be a team player, proactive, accountable and quick learner.

Job Description: In-House Social Media ManagerPosition Overview: We are seeking a creative and strategic In-House Social Media Manager to join our media company. As the Social Media Manager, you will be responsible for developing and executing innovative social media strategies to enhance our online presence, engage our audience, and promote our brands. This role requires a deep understanding of social media platforms, content creation, and a passion for the entertainment industry.Key Responsibilities:1. Strategy Development: Develop and implement comprehensive social media strategies for various social media platforms, including but not limited to Facebook, Twitter, Instagram, Youtube and LinkedIn, aligned with the company's marketing and content release goals.2. Content Creation: Conceptualise and create engaging, relevant, and high-quality content for various social media platforms. Generate visually appealing graphics, videos, GIFs, and other multimedia assets.3. Platform Management: Craft compelling and concise captions, posts, and updates that reflect the company's brand and storytelling. Upload content and analyse data.4. Community Management: Foster a positive online community by engaging with fans, answering inquiries, and addressing concerns professionally.5. Campaign Execution: Plan and execute social media campaigns to promote releases, events, and other company initiatives. Monitor and analyze campaign performance.Qualifications and Skills A self starter Proven experience as a Social Media Manager or similar role. Strong familiarity with major social media platforms, their algorithms, and best practices. Excellent writing skills and the ability to adapt tone and style for different platforms. Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar platforms. Creativity in devising engaging content ideas and campaign concepts. Solid understanding of SEO, paid advertising, a

Roles & Responsibilities: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateKey Requirements:. Good command over English . Strong analytical skills and data-driven thinking . Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Objectives of this role Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tacticsResponsibilities Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Creating/Managing Paid campaigns on Facebook, Instagram, Twitter, LinkedIn, and other social media networks.Creating/Managing Paid Campaigns on Google AdWords & Display Networks.Should be well versed with Facebook Ads Manager/ Business ManagerWill be involved in Digital Strategy for Lead Generation and Visibility Campaigns.Should have worked with a team of SEO.Execute and manage all online marketing activities (SEO / SEM / PPC / Google Ad-words / Social Media Marketing / Content Marketing / Email marketing etc.) including campaign management, keywords targeting, optimization based on data-driven strategies, etc.Optimizing ad copies and landing pages for better results.Experiment with various advertising channels and track conversions to figure out - what works best for the company.Keyword research using various toolsGenerating reports & analyzing account performance. SMO, PPC, ORM, Web designers, Graphic Designers, Content WritersWill closely work with the CEO & Sales VPS in order to have direct alignment with the business goal & aiming at the revenue target set.Should have managed budgets of minimum10-20 Lacs per month for performance marketing.Should be comfortable with strategizing, planning, and execution of the campaigns. Should have experience handling a team ofPerformance marketing executives.Should have worked on PPC platformsSuch as Google ads, FB ads, Linkedin ads eticShould be able to optimize the CPL keeping in mind both lead flow and quality.Should understand the sales funnel very well.Should be well versed with digital analytics.Should be exposed to sales automation.Working in all areas of SEM, including PPC, SEO, and Social media channels and updating our blog.

Roles and ResponsibilitiesDevelop and oversee overall performance marketing strategyCreate and manage Google Ad campaigns. (SEM)Create and manage Facebook Ads and Instagram Ads. (Social media advertising)Ensure top organic search ranking positions (SEO)Regularly review and optimise all advertising campaigns for positive ROASManage paid listings on third party websites and media partnersDevelop and oversee email marketing and marketing automation strategySet up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns etc.)Manage Google Analytics to track and measure all marketing campaignsRegularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teamsConduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets

Role & Responsibilities:1.Campaign management, revenue vs cost analysis, daily optimizations2.Handling multiple self-serve platforms3. Handling google adwords and facebook marketing/social media marketing.4. Understand & hands on to the in-house/3rd party tracking platform, different channels used for marketing, ad-formats, MMP platforms, etc.5. Understand & communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders6. Help partners through email, phone, online presentations, screen-share, and in-person meetings7. Forecast and track key account metrics8. Update job knowledge by reading professional publications over different channels like LinkedIn, Twitter, etc. maintaining personal networks9. Enhance department and organization's reputation by accepting ownership for accomplishing new and different requests & explore opportunities to add value to job accomplishments10. Understand the overall workflow of the company and take ownership of smaller tasks11. Liaise between the partner and internal teams.12.SMS Marketing13.Strong competitor analysis and market researchRequirements:1. Bachelor's degree or equivalent2. Good Knowledge in Digital Marketing3. Must have excellent Communication skills

Create and Execute Digital Marketing Campaigns.Ad Copywriting & Content Creation.Develop Visual Assets for Digital Campaigns.Administer Websites & Publish Content.Monitor & Optimize Marketing Campaigns.Communicate Results to Leadership.Expand Your Digital Marketing Skill Set.

Maintaining a deep knowledge of company products and services.Conduct research to analyze customers behavior (e.g. purchasing habits, trends and preferences)Design and implement successful marketing campaigns. Set up tracking systems for online marketing activities like Facebook, Instagram.Experience in handling SEO/SEM campaigns.Conducting ATL & BTL activities in a timely mannerTo create and handle distribution of all promotional material like brochures, leaflets, make hoardings, sales promotions, etcTo create & execute Brand Awareness activities, devise brand communication by Advertising, Direct Marketing & Event Management, media, promotion, market research to increase the brand equity.Track progress and cost per lead for every campaign conducted.Identify and analyze competitors.Prepare reports by collecting and analyzing sales data.Design unique and appealing campaigns with respect to important days and festivals for the complete calendar year.To ensure preparation and submission of MIS Report on a Monthly basis.

We are looking for a copywriter who can write an ad copy thats as memorable as it is action-inducing, can write easy-to-read but informative content for websites, one who can make us read a brochure as if we were reading a magazine. A person who can make us laugh, cry, & inspire our thoughts and actions with their words. An ideal copywriter for us would be a team-spirited, skilled, imaginative storyteller, with an eye for detail and perfection.Roles & Responsibilities:Understanding the message the client is seeking to express and translating this into written content, also carrying out amendmentsto clients specifications.Writing copy to engage the readerWriting high-engagement social media content that reflects the brands voice. Adhering to the companys style guidelines. Brainstorming copy ideas as per the visuals with the teamWorking with the design and branding team to devise creative strategiesLiaising with the client on a scheduled basisSimultaneously manage multiple projects with time deadlines Generating creative ideas to build innovative campaignsRequirements:1-2 Year of Copy Writing experience.Being highly creative, imaginative and curious about the clients products or services.Writing strong, clear, concise and succinct copy that is grammatically correctA flexible approach and willingness to adapt ideas to the needs of clientsThe ability to work to strict deadlines without compromising on work qualityHave an interest in popular social media culture, new advertising trends and techniques. Great organisational skillsAn eye for detailStrong research skillsHave excellent interpersonal and communication skills BenefitsWork autonomy and freedom to implement strategiesHyper-intensive growth cultureOpportunity to work with marketing stalwarts - client and in-house teams.Learning opportunities and access to specialised courses

*Not a coding or technical role**Not a digital marketing role*Job Location: We are hiring for multiple locations.Role and Responsibilities:Support the creation/operations of campaign assets, documentation, and quality control to ensure all products are execution-readyLiaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.Ensure timely delivery of high-quality campaign assets and deliverablesTrack, monitor, and analyze the key metrics for assessing a campaign's performancePrepare reports from a large pool of data, analyze client accounts to maximize RevenueOptimize the performance of campaigns continuously to drive a higher Return on InvestmentUse insights and customer intelligence to improve the campaign performanceBe on top of conducting competitive industry research periodically and identify opportunities to improve product efficiency and drive business growth by gathering customer insights & intelligence.Skills and Requirements:Freshers, or 2020, 2021, 2022 graduatesExceptional verbal and written communication skills with a process-driven mindsetExcellent work ethic, problem-solving and proficient time management skillsAbility to stick to deadlines in a fast-paced environmentStrong analytical abilitiesPassionate for learning and working effectively both autonomously and within a team environmentClear communicator- providing clear correspondence and ensuring expectations and details are understood by allAbility to leverage your logical and reasoning skills to identify issues, best solutions, and approaches to a problemMust have good oral & written communication skillsMust Possess Excellent analytical skillsMust be a Good Team PlayerAvid internet user, with a strong inclination towards technologyComfortable working at 2 pm - 11 pm IST working window

Paid Media 5 Positions, Designations will depend as per their current designationsExperience 3 + Years in Digital Agency Must have worked on multiple media channels Search, Social, Display, Programmatic /Affiliate Has good communication skills and conviction Highly informed and thoughtful perspectives on Digital Media overall. Ability to adapt brand expression and campaign strategy to relevant Digital channels Working knowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore ,Similar Web etc.Salary As per Industry standard