Roles and ResponsibilitiesManage website of the institute which will include changes in content and code files.Implementing changesConversant with different SEO tools like (webmaster, google analytics, etc)Basic image editing, optimization skills as required.Reporting to the manager/team leader on a regular basis.Sound knowledge of HTML, CSS, Javascript, jQuery, PHP.Basic knowledge of GIMP/Photoshop/Online image optimization/manipulation servicesPerforming On-page/ off-page optimizationOn-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. Etc.Creating high-quality backlinks using ethical SEO techniquesContent Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence, and proximityPerform keyword research to optimize existing content and uncover new opportunitiesMaintaining the record of Monitoring site traffic & ranking of keywords.Competitor AnalysisDesired Candidate ProfileThe Candidate should have some experience in Digital Marketing.Exceptional knowledge of digital marketing ideas on SEO and SEMGoogle AnalyticsGoogle WebmasterOn-Page Optimization & Off- Page OptimizationBlog SubmissionsGoogle Ad-words