*Key Responsibilities* Develop and execute integrated marketing calendars aligned with business goals Plan and manage PR campaigns, award nominations, webinars, and speaker opportunities Build compelling marketing collaterals including brochures, emailers, social media posts, and website content Drive SEO, paid campaigns, and social media strategy in collaboration with agencies Track, retarget, and convert leads to support business development and pipeline growth Coordinate go-to-market strategies, conduct competitor benchmarking, and identify growth opportunities Oversee deployment of marketing automation tools and monitor campaign ROI Manage communication strategies for both domestic and global markets*Requirements* 35 years of relevant experience in B2B marketing, preferably in fintech or financial services Proven track record in handling multi-channel campaigns and performance marketing Strong content writing and storytelling skills for digital platforms Experience in working with creative agencies and tech teams Excellent project management and communication skills Bachelors degree in Marketing, Communications, Business Administration, or a related field Masters degree (MBA/PGDM) in Marketing or Digital Marketing is a plus Certifications in digital marketing, SEO/SEM, and content marketing (preferred but not mandatory) Immediate joiners preferred