Introduction:At URL Factory Private Limited, we specialize in delivering innovative digital solutions tailored to boost online visibility and performance. We are looking for a motivated and results-oriented SEO Manager to join our growing team in Salem. This is an exciting opportunity to contribute to high-impact SEO strategies and grow your career in a fast-paced digital environment.Job OverviewAn SEO Manager is responsible for developing and implementing effective search engine optimization strategies to improve a websites visibility in search engine results. Their main goal is to increase organic traffic, enhance user experience, and drive high-quality leads or conversionsKey responsibilities:- To boost the websites visibility in search results through technical, on-page, and off-page SEO strategies, resulting in increased traffic and business growth- Oversee SEO efforts across all digital platforms, collaborate with content creators and developers, monitor performance, and adapt strategies based on data and industry changes- Higher search engine rankings for target keywords, growth in organic traffic, improved click-through and conversion rates, monthly/quarterly performance reportsRequired qualifications- A bachelors degree in marketing, digital marketing or a related field. Masters is an added advantage- 4-6 years of experience in SEO manager role is preferred- Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics- Strong analytical skills and the ability to interpret data and make data-driven decisions.- Experience with content management systems (CMS) and website optimization platforms, like WordPress- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the search landscape- Optimize website content, including meta tags, headings, URLs, and on-page elements to improve search engine rankings- Monitor and report on keyword rankings, organic traffic, and other SEO metrics to track progress and provide actionable insightsPreferred Qualifications- Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies- Bachelor's degree in Marketing, Business, or a related field- Experience in e-commerce SEO and local SEO- Familiarity with SEO tools like SEMrush, Ahrefs, Moz Pro etc. is an added advantage- Knowledge of technical SEO, including speed optimization for web- Detail-oriented with strong organisational and project management skills- Familiarity with social media marketing and its impact on SEO, Experience with SEO testing and experimentation.- Strong project management skills to handle multiple SEO initiatives simultaneously.