Octaadsmedia

Sohna Road, Gurgaon

Roles and Responsibilities: Maintain and update customer/client databases with accurate information. Operate and manage CRM software to track customer/ client interactions and data. Analyze CRM data to identify trends, patterns, and insights for improving customer experience. Plan and execute CRM campaigns, including email marketing, loyalty programs, and promotions. Segment customer/ client base for targeted marketing efforts. Stay updated with the latest CRM trends and technologies. Recommend and implement improvements to CRM processes and systems.Required Skills and Qualifications: Bachelors degree in marketing, Business Administration, Information Technology, or a related field. 1-2 years of experience in the field of CRM Proficiency in CRM software (e.g., Salesforce, HubSpot, Zoho CRM). Strong understanding of data analysis and reporting tools. Excellent communication and interpersonal skills. Strong problem-solving abilities and attention to detail. Ability to work collaboratively in a team environment.

Roles and Responsibilities: Collaborate with the team to develop strategic Mobile Campaign plans that align with business objectives and affiliate partner capabilities. Oversee the execution of campaigns, ensuring all elements are CPI, CPR delivered on time, within budget, and in alignment with campaign objectives. Generate regular reports on campaign performance, providing insights and recommendations for improvement. Stay ahead of industrial trends, best practices, and emerging technologies in mobile affiliate marketing. Incorporate new insights into campaign strategies and execution. Monitor CPI, CPR campaign performance metrics and KPIs. Analyze data to identify opportunities, and areas for optimization. Implement strategies to maximize campaign effectiveness and ROI.Requirements: Bachelor's degree in Marketing, Business Administration, or related field. MBA or equivalent experience preferred. 1-2 years of experience in mobile/apps marketing, with a proven track record of successfully managing affiliate programs and campaigns. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with mobile affiliate partners and internal stakeholders. Deep understanding of marketing concepts, strategies, and tactics. Familiarity with marketing channels and practices, including DPS, RTB and Media buying platforms & other mobile publishers/sources.

Roles and Responsibilities: Develop and maintain strong relationships with affiliate publishers. Recruit new publishers to expand the affiliate network. Edit and proofread content to ensure accuracy and consistency. Work closely with the marketing team to align publications with marketing campaigns and strategies. Conduct research to understand market trends and audience preferences. Use insights to improve the effectiveness of publications. Knowledge of digital publishing and content distribution channels. Detail-oriented with a keen eye for quality.Required Skills and Qualifications: Bachelors degree in Marketing, Business Administration, Information Technology, or a related field. Proven 2-3 years of experience in publishing or content management. Strong project management skills. Excellent written and verbal communication skills. Proficiency in publishing software and tools. Ability to work under tight deadlines and manage multiple projects simultaneously