Medex Diagnostics

Banjara Hills, Hyderabad

Job Summary:We are seeking an experienced and strategic Marketing Manager to lead marketing efforts for our diagnostics division. The ideal candidate will have a strong background in healthcare or diagnostics marketing, and a proven ability to drive demand, build brand awareness, and support sales growth through innovative and data-driven campaigns.This role requires both strategic thinking and hands-on execution, with deep knowledge of the diagnostics/laboratory industry, including B2B and B2C healthcare marketing, regulatory awareness, and patient-centric communication.Key Responsibilities: Develop and execute integrated marketing strategies for diagnostic services/products (e.g., pathology, radiology, molecular testing, preventive health checkups). Work closely with the sales, medical, and product teams to create go-to-market (GTM) plans and promotional campaigns. Manage digital marketing activities including SEO/SEM, paid campaigns, social media, and website optimization. Plan and implement brand awareness campaigns targeting healthcare providers, clinics, hospitals, and consumers. Create marketing collateral, brochures, flyers, emailers, and presentations aligned with brand guidelines. Organize and support events, webinars, health camps, CMEs, and trade shows. Conduct market research, competitor analysis, and customer feedback surveys to identify new opportunities. Track KPIs and ROI of marketing initiatives; prepare reports and adjust strategies as needed. Ensure compliance with healthcare marketing regulations and ethical guidelines.Qualifications: Bachelors degree in Marketing, Life Sciences, Healthcare, or related field. 5 years of experience in marketing, with at least 2 years in the diagnostics, healthcare, or medical devices industry. Strong understanding of the diagnostics market (clinical labs, preventive testing, specialty diagnostics, etc.). Experience in digital marketing and lead generation. Excellent communication, project management, and stakeholder collaboration skills. Proficiency with marketing tools (e.g., HubSpot, Google Analytics, Meta Ads, CRM platforms).Preferred Skills: Exposure to B2B and B2C healthcare marketing. Knowledge of regulatory requirements (e.g., NABL, ICMR guidelines, HIPAA if applicable). Experience working with medical content, physicians, or healthcare professionals. Ability to translate complex medical information into consumer-friendly messaging.

Job Summary:We are seeking an experienced and strategic Marketing Manager to lead marketing efforts for our diagnostics division. The ideal candidate will have a strong background in healthcare or diagnostics marketing, and a proven ability to drive demand, build brand awareness, and support sales growth through innovative and data-driven campaigns.This role requires both strategic thinking and hands-on execution, with deep knowledge of the diagnostics/laboratory industry, including B2B and B2C healthcare marketing, regulatory awareness, and patient-centric communication.Key Responsibilities: Develop and execute integrated marketing strategies for diagnostic services/products (e.g., pathology, radiology, molecular testing, preventive health checkups). Work closely with the sales, medical, and product teams to create go-to-market (GTM) plans and promotional campaigns. Manage digital marketing activities including SEO/SEM, paid campaigns, social media, and website optimization. Plan and implement brand awareness campaigns targeting healthcare providers, clinics, hospitals, and consumers. Create marketing collateral, brochures, flyers, emailers, and presentations aligned with brand guidelines. Organize and support events, webinars, health camps, CMEs, and trade shows. Conduct market research, competitor analysis, and customer feedback surveys to identify new opportunities. Track KPIs and ROI of marketing initiatives; prepare reports and adjust strategies as needed. Ensure compliance with healthcare marketing regulations and ethical guidelines.Qualifications: Bachelors degree in Marketing, Life Sciences, Healthcare, or related field. 5 years of experience in marketing, with at least 2 years in the diagnostics, healthcare, or medical devices industry. Strong understanding of the diagnostics market (clinical labs, preventive testing, specialty diagnostics, etc.). Experience in digital marketing and lead generation. Excellent communication, project management, and stakeholder collaboration skills. Proficiency with marketing tools (e.g., HubSpot, Google Analytics, Meta Ads, CRM platforms).Preferred Skills: Exposure to B2B and B2C healthcare marketing. Knowledge of regulatory requirements (e.g., NABL, ICMR guidelines, HIPAA if applicable). Experience working with medical content, physicians, or healthcare professionals. Ability to translate complex medical information into consumer-friendly messaging.

Job Summary:We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. This role is responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in the latest digital marketing trends and tools.Key Responsibilities: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, and PPC. Manage and optimize company website and landing pages to improve user experience, lead generation, and conversion rates. Track, analyze, and report on website and campaign performance metrics using tools like Google Analytics, Google Ads, and social media insights. Collaborate with internal teams to create engaging content for digital platforms (blogs, white papers, emails, videos, social media, etc.). Manage and grow the companys social media presence across platforms such as Facebook, LinkedIn, Instagram, and X (formerly Twitter). Identify trends and insights and optimize spend and performance based on data. Stay up to date with emerging digital marketing trends, tools, and best practices. Support the development of the digital marketing strategy and contribute to broader marketing goals.Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 2+ years of experience in digital marketing or related role. Proficiency in tools such as Google Ads, Google Analytics, Facebook Ads Manager, HubSpot, Mailchimp, etc. Strong understanding of SEO, SEM, and website analytics. Excellent written and verbal communication skills. Ability to multitask, prioritize, and manage time effectively. Creative thinker with a data-driven mindset.Preferred Qualifications: Certification in Google Ads, Google Analytics, HubSpot, or similar platforms. Experience with graphic design tools such as Canva, Adobe Creative Suite, or Figma. Familiarity with HTML/CSS and content management systems (e.g., WordPress, Webflow).

We are seeking a highly creative and detail-oriented Designer to join our team. The ideal candidate will have a strong eye for aesthetics, a passion for design, and the ability to translate ideas into visually appealing and impactful designs. This role requires close collaboration with marketing, branding, digital, and product teams to deliver high-quality creative assets across multiple platforms.Key Responsibilities Develop creative concepts and deliver innovative designs that align with brand guidelines and project requirements. Design a wide range of visual content, including marketing materials, digital ads, social media creatives, website assets, presentations, brochures, and event materials. Collaborate with cross-functional teams (marketing, product, admissions, events) to understand creative needs and deliver tailored solutions. Work on both print and digital mediums while ensuring designs are optimized for multiple formats. Stay updated with the latest design trends, tools, and technologies to bring fresh ideas to projects. Ensure all creative outputs are consistent, high-quality, and delivered within deadlines. Support video editing, motion graphics, or UI/UX design tasks when required (based on skills). Manage multiple design projects simultaneously and maintain clear communication with stakeholders.Qualifications & Skills Bachelors degree in Graphic Design, Fine Arts, Multimedia, or a related field (or equivalent experience). Proven experience as a Designer (Graphic/UI/Creative), with a strong portfolio showcasing diverse design projects. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, After Effects) or equivalent design tools (Figma, Canva, CorelDRAW). Strong understanding of typography, layout, color theory, and branding principles. Experience in digital design (social media, web, UI/UX) and print production. Excellent attention to detail, creativity, and problem-solving skills. Ability to manage time effectively, prioritize tasks, and meet deadlines. Strong communication and collaboration skills.Preferred Skills (Good to Have) Knowledge of video editing and motion graphics. Familiarity with HTML/CSS basics (for web/UX design support). Experience with presentation design (PowerPoint, Keynote). Understanding of user experience (UX) and user interface (UI) design principles.