Marketing Manager – Diagnostics

Medex Diagnostics

job summary:

we are seeking an experienced and strategic marketing manager to lead marketing efforts for our diagnostics division. the ideal candidate will have a strong background in healthcare or diagnostics marketing, and a proven ability to drive demand, build brand awareness, and support sales growth through innovative and data-driven campaigns.

this role requires both strategic thinking and hands-on execution, with deep knowledge of the diagnostics/laboratory industry, including b2b and b2c healthcare marketing, regulatory awareness, and patient-centric communication.

key responsibilities:

• develop and execute integrated marketing strategies for diagnostic services/products (., pathology, radiology, molecular testing, preventive health checkups).

• work closely with the sales, medical, and product teams to create go-to-market (gtm) plans and promotional campaigns.

• manage digital marketing activities including seo/sem, paid campaigns, social media, and website optimization.

• plan and implement brand awareness campaigns targeting healthcare providers, clinics, hospitals, and consumers.

• create marketing collateral, brochures, flyers, emailers, and presentations aligned with brand guidelines.

• organize and support events, webinars, health camps, cmes, and trade shows.

• conduct market research, competitor analysis, and customer feedback surveys to identify new opportunities.

• track kpis and roi of marketing initiatives; prepare reports and adjust strategies as needed.

• ensure compliance with healthcare marketing regulations and ethical guidelines.

qualifications:

• bachelor’s degree in marketing, life sciences, healthcare, or related field.

• 5 years of experience in marketing, with at least 2 years in the diagnostics, healthcare, or medical devices industry.

• strong understanding of the diagnostics market (clinical labs, preventive testing, specialty diagnostics, etc.).

• experience in digital marketing and lead generation.

• excellent communication, project management, and stakeholder collaboration skills.

• proficiency with marketing tools (., hubspot, google analytics, meta ads, crm platforms).

preferred skills:

• exposure to b2b and b2c healthcare marketing.

• knowledge of regulatory requirements (., nabl, icmr guidelines, hipaa if applicable).

• experience working with medical content, physicians, or healthcare professionals.

• ability to translate complex medical information into consumer-friendly messaging.

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  B.A, B.C.A, B.B.A, B.Com, Bachelor of Hotel Management, B.Sc

• Role

  Marketing Manager

• Industry Type

  Hospitals / Medical / Healthcare Equipments

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home

• Face interview location

  Abacus Towers, 301, Road no.1, Adjacent to GVK One Mall, Banjara Hills, Hyderabad -34