Marketing Manager – Diagnostics

Job Summary:

We are seeking an experienced and strategic Marketing Manager to lead marketing efforts for our diagnostics division. The ideal candidate will have a strong background in healthcare or diagnostics marketing, and a proven ability to drive demand, build brand awareness, and support sales growth through innovative and data-driven campaigns.

This role requires both strategic thinking and hands-on execution, with deep knowledge of the diagnostics/laboratory industry, including B2B and B2C healthcare marketing, regulatory awareness, and patient-centric communication.

Key Responsibilities:

• Develop and execute integrated marketing strategies for diagnostic services/products (., pathology, radiology, molecular testing, preventive health checkups).

• Work closely with the sales, medical, and product teams to create go-to-market (GTM) plans and promotional campaigns.

• Manage digital marketing activities including SEO/SEM, paid campaigns, social media, and website optimization.

• Plan and implement brand awareness campaigns targeting healthcare providers, clinics, hospitals, and consumers.

• Create marketing collateral, brochures, flyers, emailers, and presentations aligned with brand guidelines.

• Organize and support events, webinars, health camps, CMEs, and trade shows.

• Conduct market research, competitor analysis, and customer feedback surveys to identify new opportunities.

• Track KPIs and ROI of marketing initiatives; prepare reports and adjust strategies as needed.

• Ensure compliance with healthcare marketing regulations and ethical guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Life Sciences, Healthcare, or related field.

• 5 years of experience in marketing, with at least 2 years in the diagnostics, healthcare, or medical devices industry.

• Strong understanding of the diagnostics market (clinical labs, preventive testing, specialty diagnostics, etc.).

• Experience in digital marketing and lead generation.

• Excellent communication, project management, and stakeholder collaboration skills.

• Proficiency with marketing tools (., HubSpot, Google Analytics, Meta Ads, CRM platforms).

Preferred Skills:

• Exposure to B2B and B2C healthcare marketing.

• Knowledge of regulatory requirements (., NABL, ICMR guidelines, HIPAA if applicable).

• Experience working with medical content, physicians, or healthcare professionals.

• Ability to translate complex medical information into consumer-friendly messaging.

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Graduate (B.A, B.C.A, B.B.A, B.Com, BHM, B.Sc)

• Role

  Marketing Manager

• Industry Type

  Hospitals / Medical / Healthcare Equipments

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home

• Face interview location

  Abacus Towers, 301, Road no.1, Adjacent to GVK One Mall, Banjara Hills, Hyderabad -34