Digital Marketing Specialist

Medex Diagnostics

job summary:

we are seeking a highly motivated and detail-oriented digital marketing specialist to join our team. this role is responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. the ideal candidate will have a passion for all things marketing and technology and will be well-versed in the latest digital marketing trends and tools.

key responsibilities:

plan and execute all digital marketing campaigns, including seo/sem, email marketing, social media, display advertising, and ppc.

manage and optimize company website and landing pages to improve user experience, lead generation, and conversion rates.

track, analyze, and report on website and campaign performance metrics using tools like google analytics, google ads, and social media insights.

collaborate with internal teams to create engaging content for digital platforms (blogs, white papers, emails, videos, social media, etc.).

manage and grow the companys social media presence across platforms such as facebook, linkedin, instagram, and x (formerly twitter).

identify trends and insights and optimize spend and performance based on data.

stay up to date with emerging digital marketing trends, tools, and best practices.

support the development of the digital marketing strategy and contribute to broader marketing goals.

qualifications:

bachelor's degree in marketing, communications, business, or a related field.

2+ years of experience in digital marketing or related role.

proficiency in tools such as google ads, google analytics, facebook ads manager, hubspot, mailchimp, etc.

strong understanding of seo, sem, and website analytics.

excellent written and verbal communication skills.

ability to multitask, prioritize, and manage time effectively.

creative thinker with a data-driven mindset.

preferred qualifications:

certification in google ads, google analytics, hubspot, or similar platforms.

experience with graphic design tools such as canva, adobe creative suite, or figma.

familiarity with html/css and content management systems (., wordpress, webflow).

• Experience

  1 - 5 Years

• No. of Openings

  1

• Education

  B.A, B.C.A, B.B.A, B.Com, B.Sc, Any Bachelor Degree, M.A, M.B.A/PGDM, M.Com, M.Sc

• Role

  Digital Marketing Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Abacus Towers, 401, Road no.1, Adjacent to GVK One Mall, Banjara Hills, Hyderabad -34