Madman Technologies Pvt. Ltd.

Noida Sector 63

Responsibilities1) Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door2) Deploy successful marketing campaigns and own their implementation from ideation to execution3) Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis4) Produce valuable and engaging content for our website and blog that attracts and converts our target groups5) Build strategic relationships and partner with key industry players, agencies and vendors6) Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely7) Oversee and approve marketing material, from website banners to hard-copy brochures and case studies8) Measure and report on the performance of marketing campaigns, gain insight and assess against goals9) Analyze consumer behaviour and adjust email and advertising campaigns accordinglyRequirements and skills1) Demonstrable experience in marketing together with the potential and attitude required to learn2) Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate3) Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)4) Experience in setting up and optimizing Google Adwords campaigns5) Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets6) A sense of aesthetics and a love for great copy and witty communication7) Up-to-date with the latest trends and best practices in online marketing and measurement8) BSc/MSc degree in Marketing or a related field.

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Devising actionable strategies from customer insights.Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.Managing external agencies for the execution of research projects.Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.Conveying analysis and recommendations via presentations and written reports.Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.Creating and managing all marketing material and collateral in line with brand direction.Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.Tracking effectiveness of various campaigns and course correcting as required.Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.Leading the planning and implementation of PR and initiatives related to the brand.Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.Developing and managing the editorial calendar to ensure deadlines are met.Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.Managing relationships with external marketing agencies.Ensuring consistency of brand voice, style and tone across all content.

Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.Create, manage, and improve our social media presence.All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)Identify patterns and insights, and then improve your spending and performance based on them.Consider fresh and innovative growth techniques.Experiments and conversion tests should be planned, executed, and measured.Work with internal teams to develop landing pages and improve the user experience.Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.Conversion points are measured and user funnels are optimized.Collaborate with other vendors and agencies.

1. Supervise the sales process in order to attract new clients.2. Identify and manage risks in collaboration with senior team members.3. Maintain successful customer connections and efficiently handle their demands.4. Prepare and present pitches to prospective investors.5. Encourage a collaborative culture inside the organization.6. Investigate companies and individuals in quest of fresh prospects.7. Increase the worth of existing consumers while recruiting new ones.8. Find and grow new markets, as well as increase sales9. Participate at conferences, meetings, and industry events10. Create client quotations and proposals.11. Set and achieve goals for the development team and business growth.12. Personnel training and skill development for team members

1.Ensure that the Marketing department functions efficiently by managing daily administrative chores.2.Conduct market research to uncover new possibilities.3.Data about consumer behavior should be collected and analyzed (e.g. web traffic and rankings)4.Create marketing and sales metrics reports, such as conversion rates.5.Assist with promotional event planning.6.To generate advertising material, collaborate with the Marketing Design and Content departments (e.g. brochures and newsletters)7.Keep track of marketing analytics and campaign results in an orderly manner.8.Prepare frequent forecasting reports for sales.