Content Marketing Manager

Madman Technologies Pvt. Ltd.

Devising actionable strategies from customer insights.

Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

Managing external agencies for the execution of research projects.

Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

Conveying analysis and recommendations via presentations and written reports.

Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

Creating and managing all marketing material and collateral in line with brand direction.

Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

Tracking effectiveness of various campaigns and course correcting as required.

Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.

Leading the planning and implementation of PR and initiatives related to the brand.

Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

Developing and managing the editorial calendar to ensure deadlines are met.

Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

Managing relationships with external marketing agencies.

Ensuring consistency of brand voice, style and tone across all content.

Experience : 1 - 2 Years

No. of Openings : 1

Education : B.A

Role : Content Marketing Manager

Industry Type : Editors / Journalism / Content

Gender : [ Male / Female ]

Job Country : India