Candidates with Google Adwords Campaign/ PPC Experience
Managing clients large scale pay per click campaigns.
Analysis of keyword search volumes to identify strong keywords for campaigns.
Experience on Facebook Ads & Linkedin would be a plus.
Keyword research to establish strong buying keywords
Monitoring competitors pay per click campaigns and reporting on keywords being targeted
A/b testing with pay per click wording to establish the best click-through rates
- Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
- Creating reports on campaign success and reporting these to senior management and clients.
- Developing campaigns, copywriting, testing landing pages and writing development plans.
Optimizing existing campaigns and maximizing return on investment.
Maintaining and monitoring keyword bids and monthly budget caps.