BrandAppZ

Gurgaon, Haryana

Candidates with Google Adwords Campaign/ PPC ExperienceManaging clients large scale pay per click campaigns.Analysis of keyword search volumes to identify strong keywords for campaigns.Experience on Facebook Ads & Linkedin would be a plus.Keyword research to establish strong buying keywordsMonitoring competitors pay per click campaigns and reporting on keywords being targetedA/b testing with pay per click wording to establish the best click-through rates- Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.- Creating reports on campaign success and reporting these to senior management and clients.- Developing campaigns, copywriting, testing landing pages and writing development plans.Optimizing existing campaigns and maximizing return on investment.Maintaining and monitoring keyword bids and monthly budget caps.

Job description:-The Role:As a Paid Media Exec you will be working on a range of clients across different industries including smaller individual companies to larger multinational accounts with a wide range of budgets. We will give you the autonomy and responsibility to manage your campaigns and provide guidance and support when needed.From designing and implementing campaigns from scratch to taking on existing accounts, you will be able to put together a Paid Media strategy providing recommendations and suggestions for the best way to achieve your clients goals, as well as identifying areas for improvement.You will be able to work across different channels within Paid Media including PPC, Display and Paid Social to create and execute the best strategy to hit client KPIs.Performance will be at the heart of what you do and you will evaluate how your campaigns are performing and continually optimize to get the best results. You will provide useful campaign insights to clients and suggest recommendations based on your analysis.Essential Functions and Responsibilities:Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online.Research websites, source and implement keywords, create ad text, assign budgets, implement strategies and optimize campaigns to meet KPIs.Manage your spend and clicks on a daily basis, and maximize profitsEssentials:At least 1-year experience of running PPC campaignsHave strong copywriting, reporting, and communication skillsHave a strong working knowledge of Google Adwords and AnalyticsHave a strong understanding of how PPC fits into the wider digital marketing mixHave a track record in helping to deliver effective PPC campaignsHave a passion for PPC and digital marketing in generalHave strong attention to detailBe a self-starter who can work under their own initiativeA good understanding of Business, B2B and B2C m