Telesales refers to the process of selling products or services to potential customers over the phone. This sales technique involves direct communication between a sales representative and a prospect, typically using scripts to guide conversations and meet sales objectives. Telesales may involve inbound or outbound calls, where representatives either respond to customer inquiries or proactively reach out to potential clients. The goal of telesales is to convert prospects into customers, build relationships, and generate revenue for the business. Effective telesales require good communication, persuasion skills, and the ability to handle objections and close deals.