role
• developing social media content plans that are consistent with the client’s brand identity.
• creating consistent, meaningful content on all social media platforms, including strategizing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• managing a high volume of daily social media posts.
• communicating with social media followers, including responding to queries in a timely manner.
• using analytical tools such as google analytics, hootsuite pro, facebook insights etc to monitor and evaluate the company’s social media presence and performance.
• preparing monthly reports on social media marketing efforts.
• suggesting recommendations to adjust the social media marketing strategy for optimal results.
• staying up to date on best practices and emerging trends in social media.
• manage online reviews and reputation building.
• performing other duties as and when needed.
• monitor the social media activity of client’s competitors.
• research and work over appropriate hashtags relevant and required for client’s brand to increase/develop social media presence.
key skills
• one or more years of social media experience including planning and managing content in a corporate, or agency setting.
• excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• should have a previous portfolio of driven results for brands you have worked upon till date.
• multi-tasking and time-management skills, with the ability to prioritize tasks.
• excellent knowledge of facebook, twitter, linkedin, pinterest, instagram, google my business, and other social media best practices
• pro at instagram marketing, facebook marketing, linkedin marketing and other social media platforms.
• understanding of social media seo and web traffic metrics
• good understanding of social media kpis