• develop creative and engaging social media strategies.
• manage the day-to-day handling of all social media channels such as linkedin, facebook, twitter, pinterest, instagram, and youtube, adapting content to suit different channels.
• generate, edit, publish and share engaging content daily (. original text, guest post, photos, videos and news).
• creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop, coreldraw, adobe illustrator, and canva.
• communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
• oversee, plan and deliver content across different platforms.
• create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
• develop, launch and manage new competitions and campaigns that promote your organisation and brand.
• form key relationships with influencers across the social media platforms.
• manage and facilitate social media communities by responding to social media posts and developing discussions.
• monitor, track, analyse and report on performance on social media platforms using tools such as google analytics and facebook insights.
• research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
• set targets to increase brand awareness and increase customer engagement.